State of Telecom Industry in Pakistan

Power crisis derail the performance of all industries but due to competition, mobile companies suffer a lot from this. The use of diesel to run gensets on the cell sites and other offices add to the operational costs of the operators and despite the global recession the call rates offered in Pakistan are the lowest in the world. This was highlighted by Vice President Ufone Naveed Butt at the Telco Blood Bath at LUMS Colloquium 2009. He also said that companies should adopt the policy of simplicity and should focus on customer value.

He said that in the year 2000 the rupee parity to dollar was Rs 60- to one while the mobile call rate was Rs 6 per minute and in 2009 the rupee parity to dollar is Rs 80- to one and the price of call is Re 1 per minute. He said that in these circumstances mobile companies were facing tough time for their survival. He said that mobile companies cover more than 75 percent area of Pakistan except few areas of Balochistan. He also said that competition doesn’t mean that one company tries to destroy another company.

CEO Naseeb Networks and Roozee.Pk Moonis Rehman said that advertising on internet is growing gradually and demand of online advertisement is going to be doubled every year. He also said that internet is a very powerful medium now-a-days.

CEO BRAMERZ Amer Sarfaraz said that the plus point of advertisement on internet is that you can track your advertisement on net and know that how advertisement was seen by how many people. Editor-in-Chief CIO Pakistan Rabia Garib said that greatest contribution of the internet is that it provides level-playing field to all without any discrimination. He said that advertising companies should focus on content development.

Brand Manager Djuice, Telenor Pakistan Basam Qureshi said that there Should be a relationship between sales, marketing and consumer services. Head of Marketing Services Sales Corporation Aamer Mohsin said that Pakistan always faced tough times since independence. He said that there is a lack of leadership and continuation in policies due to which Pakistan suffers a lot. He said that another reason for difficult times in business in Pakistan is lack of investment in new businesses, such as Information Technology.

He said that global recession also disturbs direct foreign investment and exports. He said there is a need of applying new concepts in retail marketing.

On this occasion Dean, Suleman Dawood School of Business LUMS, distributed prizes among the winners of the Brand Wars Competition. Earlier, he announced that Brand Wars was won by FAST University and runner up team was LUMS university.

Source: Business Recorder