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Published on November 26th, 2009 | by Babar Bhatti


Cell Phone Entertainment Pushes ARPU Higher In India

Lesson from emerging telecom market – when revenues per user from voice are going down, find creative ways to encourage users to spend on other (data) services. And that’s what Indian cell phone companies have done by offering radio, sports and other entertainment and religious services over cell phones to rural areas, where such services had never reached before. ARPU comparison below is from a recent WSJ article on the mobile VAS market in India. And this dear readers, is the answer to the “suggest a title” mystery post. The woman in the picture was listening to radio on her cell phone.


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0 Responses to Cell Phone Entertainment Pushes ARPU Higher In India

  1. Thank you for this posting, you’ve got a few solid points but will you be posting a follow up to this?

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