Cell Phone Entertainment Pushes ARPU Higher In India
Lesson from emerging telecom market – when revenues per user from voice are going down, find creative ways to encourage users to spend on other (data) services. And that’s what Indian cell phone companies have done by offering radio, sports and other entertainment and religious services over cell phones to rural areas, where such services had never reached before. ARPU comparison below is from a recent WSJ article on the mobile VAS market in India. And this dear readers, is the answer to the “suggest a title” mystery post. The woman in the picture was listening to radio on her cell phone.
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