Easypaisa Reaches Out Regionally
Easypaisa in its aim to target the unbanked population of Pakistan has come up with TVCs/Ads in regional languages. Earlier was this one in Sindhi, showing a son doing a domestic remittance from city and his mom receiving it instantly at hometown.
The latest one is in Pushto which shows a father doing a money transfer to his son at college, where he receives it hassle-free.
I see reaching out regionally as exactly the step needed to create awareness about how easypaisa can help meet the banking needs of those unbaked in the rural areas. How do you see this?
You may also subcribe to easypaisa’s YouTube channel at http://www.youtube.com/tpeasypaisa and rate, comment and share their commercials.
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[...] This cup of tea was served by: State of Telecom Industry in Pakistan [...]