iPod Touch and the Smartphone Wars
Mashable has interesting commentary about the role of iPod touch. In the context of the mobile platform wars, the contest is often framed as “the iPhone” versus Android, BlackBerry and the rest of the smartphone market. However, even if the iPhone is the only phone that Apple sells, there is another device that runs on the iPhone OS: the iPod touch. In fact, according to the mobile analytics firm Flurry, the iPod touch might even be Apple’s secret weapon when it comes to long-term results and platform retention. Flurry makes this argument in its November Industry Pulse report.
In Flurry’s latest report, they look at the average number of user sessions on the iPhone, the iPod touch and the Android platform. All three platforms have increased user sessions, but because the market as a whole has expanded, the iPhone’s percentage has fallen.
In the social networking and social gaming area, the iPod touch has gained the most ground since June. Take a look at the chart below:
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Afsar Jaan Soomro
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