Sim Lagao, Mazaay Uraao! – Now JAZZ
We have seen all operators coming with thier versions of Sim Lagao offers recently. This time its JAZZ with its offer for all such subscribers who have not used their Jazz SIMs since 8th November, 2009. They can get 50 upfront free minutes as well as Extra Bonus Minutes on recharge up to Rs. 100, every month for three months upon reactivation by sending an SMS to 550.
Detailed terms and conditions:
1. All subscribers who have not done any outgoing or incoming activity since 8th November, 2009 are eligible for this promotion.
2. Subscribers can win 50 free On-net minutes by sending an SMS to 550
3. The free minutes will be posted within 48 hours after a subscriber sends an SMS to 550, these minutes will be valid for 5 days. Free minutes will be posted on first SMS (to 550) only. If a subscriber sends multiple SMS on 550, he will be posted free minutes only once.
4. All those subscribers who send SMS on 550 and recharge their accounts will get additional free minutes bonus for three months, which will be equal to 100% of the first recharge amount of the month via Jazz load or scratch card. The maximum bonus on recharge given to a subscriber will be 100 minutes in one month. Example: A subscriber who loads Rs. 300 will get maximum of 100 minutes in one month
a. Each installment will be equal to value of 1st recharge transaction in the previous month
i. Feb – 1st installment equal to 1st recharge between 15th Dec-31st January
ii. Mar – 2nd installment equal to 1st recharge between 1st Feb-29th Feb
iii. April- 3rd installment equal to 1st recharge between 1st Mar-31st Mar
5. The monthly bonus minutes given on the first recharge of the month will be posted after 10th of the following month
6. For February bonus, only the first recharge after hitting short code 550 will be considered, for bonus in subsequent months first recharge of the month will be considered
7. Any recharge transferred through Jazz Share will be excluded from bonus award
8. Customers will be intimated about the posting of free minutes and bonus on recharge by SMS
9. Customers who have lost their SIMs can get new SIMs free of cost
10. This offer is valid till 15th January 2010
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Telecom sector caters for more than ninety percent revenue of all satellite channels but most ads create confusion instead of Providing information to the audience.Take for example the latest ad of Mobilink Jazz where one friend is found using the SIM of his friend which is clear violation of PTA laws as any the use of SIM which is not registered on ones name is a punishable crime in Pakistan.I wonder does this company endorse viewers to break all rules in the country?
[...] classic TVCs. But before that I would share an interesting comment on my last weeks post about the Jazz Sim Lagao offer. On the other hand just look how neat and clean; comprehensive advertising Indigo has done through [...]
Jazz is an example of Bad Planning. Having low Budgets is not an excuse, the ads don’t seem to contain any clever moves. Since its EOY 2009 so they’re trying to waste all the remaining budget in useless advertising. OT has put a 10% HR slash on every department looking at their wasteful utilization. Their situation is further going to deteriorate in the coming year. VPs will be forced to leave to cut further costs and existing Directors will be put in-charge for specific functions. It’s in the air right now but will materialize soon. I fully support such move and have voiced wherever possible since the beginning of this process to cut them half from the top and not from the bottom.
@PyarImpossible you are right about the point of GET A NEW SIM FREE OF COST. And point the brand name (Jazz) calling out million times, its their way of doing it. Though they can probably revamp on it. About the postpaid, agreed they have set a standard with Indigo, this is also the very reason they are the largest postpaid family.
@Qudsia hmmm. Ufone element. They added a little comic element into the ad. Lets keep this to judge till their next ad, if they are really following the Ufone element!
Mobilink is following Ufone’s advertising strategy and has gone off track with its own brand positioning with this new advertisement “Sim Lagao, Mazaay Uraao!”
On the other hand just look how neat and clean; comprehensive advertising Indigo has done through their ‘When Its My Time, iTalk and iSMS. Uber cool advertising and also adstrip on the Facebook is well-done. Flawless campaign in terms of advertising, packages design and strategy to market and promote. Finally they are hitting the micro-segments of postpaid through their packages and advertising. Well done!
1. What’s with the brand name (Jazz) call outs million times? Don’t they know disruption has transitioned into engagement? Engagement is natural dialog. Being natural makes you distinguishable. Do they know all of this or should I teach them publicly?
2. Why can’t they cover 2 dimenions in 1 TVC? Why did they miss to insert the conversation to ‘GET A NEW SIM FREE OF COST’ of he can’t find his sim. Now they are going to waste another TVC to communicate that message. Don’t they know the methods to optimize communication.
[...] This cup of tea was served by: State of Telecom Industry in Pakistan [...]