When It’s My Time iTalk and iSMS – Mobilink Indigo
Over the weekend I came across the Indigo’s latest TVC, and I must say it is one of the professional classic TVCs. But before that I would share an interesting comment on my last weeks post about the Jazz Sim Lagao offer.
On the other hand just look how neat and clean; comprehensive advertising Indigo has done through their ‘When Its My Time, iTalk and iSMS. Uber cool advertising and also adstrip on the Facebook is well-done. Flawless campaign in terms of advertising, packages design and strategy to market and promote. Finally they are hitting the micro-segments of postpaid through their packages and advertising. Well done!
Have a look at the TVC:
About the offer:
iTalk is the voice add-on bundle which provides free minutes for specifically those times when they call friends, family and loved ones. For all other times, indigo also introduces for any network, any day, Free SMS through the iSMS bundles which let our customers SMS what cannot be said any time.
* ** Fair use policy applies (6,000 SMS per month)
- Bundles can be subscribed by calling at 111; upon subscription bundles will automatically be renewed every month until unsubscribed by calling 111.
- Club indigo members may contact their assigned Account Managers for more details
- Validity of both bundles will be one month, starting from customers’ billing date.
- iTalk Free minutes apply from 12am to 7am everynight, and 24 hours on Sundays
- iSMS Free SMS applies to all networks, all day
- Customers can subscribe to only one SMS bundle in one month
- Taxes apply
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It has been noted that in Pakistan almost all the cellular companies are in a habit of coming up with ‘interesting’ and ‘consumer friendly’ offers with big advertising bangs. But it is sad that these offers are retrieved without any notice and the consumers are befooled time and again. It may be recalled that Telenor called back its lunch time offer during 2008 within the very first week on its launch, recently Mobilink and Telenor pulled back their SMS bundle packages on Eids. Now Ufone has recently announced a ‘Solid Offer’ that is quite beneficial for the consumers but I am sure that this company too, following its comrades, will take the offer back without any notice. Can anyone help the consumers raise voice that good offers are not taken back?
[...] This cup of tea was served by: State of Telecom Industry in Pakistan [...]
Warid Zahi postpaid is best as it have all Warid to Warid calls are charged as FNF rates after consuming your free mins and also enjoy the 30 sec billing pluse
Furhter not MY5 may suite to fue people.
As 30sec billing pluse almost our 50% calls end before XX.29 sec which gives you more to cut cost on your bill as this my own analysis on my calling trend