Ufone Steps Up VAS Competition with Background Music Service
Ufone has been launching new services quite rapidly in the last few months, perhaps in response to all the subscribers it lost in the SIM recounts. Most recently Ufone launched Background Music through which subscribers can create a unique ambiance for every conversation they have. It would be interesting to see how this service plays up in comparison to a number of other music related services.
To subscribe SMS ‘SUB’ to 770 or dial 770 from Ufone. After subscribing and selecting the back ground music the subscribers will simply dial 77 before the recipients number e.g. 7703335199942 and can talk to their friends or loved ones with the song playing in the background of the conversation. A Back Ground Music call can be made to any number, any network in Pakistan.
Call charges are not that simple – take a look.
Subscription Charges (Prepaid) Re. 0.5+Tax per Day
Subscription Charges (Postpaid) Rs. 15+Tax per Month
Call Charges to 770 IVR: Rs. 2+Tax per Minute
Content Download: Rs. 5+Tax per Download
BGM Tune Copy: Rs. 5+Tax per Copy
SMS to 770: Rs. 2+Tax/SMS
Call Charges with prefix 77: Rs. 1.30+Tax/Minute (Prepaid & Postpaid)
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I have implemented this service to one of the network operator more than four years ago. I thought that there were hardly people would be using this service, who needs music while having conversation, but I was shocked to see the subscription of almost 50000 in one week of the network or around 5 million subscriber.
There are people who like to use such service!!
The call charges has to be different because it uses extra network resources for the music.
One thing is clear only leisure users are going to use this service.
woo. The call charges indeed not simple, one will have to study in order to understand them.
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