State of Telecom Industry in Pakistan

Music play a vital role in chillaxing human brain both in leisure or work and in youth its much more than that. Nokia’s recent study reveals that youth, the predominant majority of Pakistan’s total population, have expressed a high preference for music. According to it out of every 10 youth 8 prefers to have a Nokia music device. It also claims to take over the Sony Ericsson’s music device business share with its XpressMusic series.

Perhaps music serves as an escape from the negativity around young people or is just an interesting option to relax and have fun. Whatever may be the reason, the fact of the matter is that good music can be an instant mood up-lifter any given time of the day. Youth represents a predominant majority of Pakistan’s total population and most of them have expressed a high preference for music. According to a recent study conducted by an independent tracking agency, out of every 10 youth 8 prefers to have a Nokia music device.

With the passage of time, our lives have become so technology dependent that almost every aspect of our life has been pervaded with a bit of technology for the better or worse. However, the good part is that now we can easily enjoy our favourite tracks on the go. With the influx of technology, music has gone digital which means, not only we can enjoy our playlist on the desktop but we can also carry our music with us on our mobile phone and share it easily with friends and family.

The love for music on mass-level encouraged many mobile phone makers to come up with their own version of music-enabled mobile phones. We have seen Sony Ericsson commanding the music devices business in Pakistan a few years ago but that is not the case anymore. The introduction and high appeal of Nokia XpressMusic devices compelled SE to wrap their business from Pakistan. Today, Nokia is the largest manufacturer of music devices. By the end of 2008, Nokia shipped more than 4 billion music devices worldwide.  Another emerging trend of late is touchscreen phone; a technology that was initially unveiled to the market through high-end smartphones is now all the rage. Building upon this opportunity, Nokia was the first mobile phone maker in Pakistan to introduce a blend of touch and music phones. Nokia 5800 XM can be positively hailed as the king of this new breed of music-enabled devices, when it was announced for Pakistani market in the 2^nd quarter of 2009. Influenced by the massive acceptability of Nokia 5800 XM, Nokia went on to introduce its latest portfolio of touch and music devices later during the year 2009. The impressive line-up of Nokia touch and music devices includes Nokia 5630, Nokia 5730, Nokia 5530, Nokia 5230, Nokia X3 and the high-end Nokia X6 to name a few.

Nokia’s Music and Touch Portfolio symbolizes Nokia’s leadership in music technology and customer-centric approach. The Nokia Touch and Music range continues to deliver affordable music and entertainment experience with the most fresh, stylish designs available in the market. The Nokia Touch & Music feature brand underlines Nokia’s commitment to providing quality music capabilities on mobile devices and makes it easy for consumers to identify Nokia’s growing portfolio of music-optimized devices. Each device in the Nokia Touch & Music range shares key features that ensure the best mobile music experience, including dedicated music keys, support for 3.5 mm connectors and extended battery life for music listening.

Nokia 5230 is an affordable touch device with rich features. Available in appealing design and vivid colour skins, Nokia 5230 is packed with crisp 3.2” widescreen. Nokia 5230 features a Media Bar with quick access to your favourite media and applications, such as music, photos, YouTube or Ovi Share. The innovative Contacts bar features

Thumbnail images for up to 20 close friends and provides easy access to them and their communications history including emails, phone calls, photos or other social media updates. It supports a continuous 33 hours of music playback with your favourite 3.5mm music headphones. With all S60 functionalities, Nokia 5230 gives access to Ovi Store which is a single stop for games and other fun applications.

The new Nokia X3 also joins Nokia’s music portfolio. The Nokia X3 is designed for music lovers and is the first S40 ‘Ovi Store’-enabled device. The Nokia X3 is a sleek and compact music device that comes with stereo speakers, built-in FM radio, and a 3.2 megapixel camera.

Nokia X6 is the ultimate touch phone with capacitive touch, metallic accent and a sleek design. Combining 32GB of on-board memory with a slick 3.2” finger touch interface, Nokia X6 is a perfect choice for music lovers and social butterflies. Nokia X6 has a 16:9 widescreen optimized for photos, videos and browsing. With direct access to Ovi Store, Nokia X6 is a hive of activity that brings 20 friends and virtual communities, like Facebook, to your homescreen.

For an unbeatable music experience, Nokia Touch & Music devices support dedicated music functionalities. Getting music onto your Nokia device is quick and easy, with a number of transfer options available. Nokia music devices support a wide range of digital music formats including MP3, M4A, AAC and WMA meaning you can listen to your favourite music and not worry if its in the “right” digital format.

Nokia Music for PC makes it easy to rip and transfer music from PC to mobile, and to enjoy your music and playlists on your PC. In addition, you can connect your Nokia device to your PC or MAC using the USB connection, just drag &drop your music to the integrated memory or additional memory card. One thing that all our devices have in common –they are easy to use.

Nokia ‘Comes with Music’ is an exclusive service available in select markets. It makes locally relevant songs available to people via their mobile phones making all you can eat music easily accessible. Nokia currently has 12 Nokia Music Stores globally and is striving hard to establish its Music Store in Pakistan in near future. To ensure that managing music is a streamlined and comfortable experience for music lovers, Ovi also makes easy music management possible for Nokia music optimized mobile phones.

A large variety of headsets by Nokia and other manufacturers such as Sennheiser and Bose are also at your disposal. Nokia’s newest Bluetooth Headset, Nokia Bluetooth Headset BH-607 is the perfect representative of the highest audio level. It offers the most advanced audio in the market utilizing a new type of wind noise protection to allow microphones to easily resist wind noise. Advanced mechanical and personalizable design of this headset help the product “adapt itself” to chin shape of the user. There are also many options for changeable ear rubbers and a bendable ear hook to fit all ears. Even in its most affordable Bluetooth Headsets, Nokia offers leading audio quality within the segment.

The bundle of touch and music optimised devices, services and head gears are available in the market for a matchless music experience. Nokia Touch & Music portfolio has all the right ingredients to captivate your senses with the best music quality.