Published on February 8th, 2010 | by Babar Bhatti and Arsalan Mir3
Results From Limited Time Offer Poll
About two weeks ago we asked our readers about their opinion on the “limited time offers” by telecom companies. You can view that post here. An overwhelming majority of 92% responded with dissatisfaction over how companies handle these offers. I think this presents a good opportunity for these companies to improve how these offers are marketed and communicated.
Our word of advice to the mobile network operators is to pay heed to this and come up with a simple, easy to understand way to manage offers. We need a solution through which consumers feel comfortable trying out new offers without the worry of getting hit by hidden rates or unexpected rates once the offer expires. Any service which automatically jumps to a higher rate makes consumers uncomfortable.
They can also earn loyal customers by sending proper notifications of offer closure to all customer at least before a week. The notification may be in the form of SMS or recorded call notifying the last date of the offer. Doing such will increase customer satisfaction and loyalty.
The stats speak for it self and PTA must also look at it seriously. If the companies don’t manage this issue then PTA must step in and protect customer rights.