Mobilink Hopes to Increase Data Service Usage Through Jazz News Watch
Jazz News Watch is an interesting way of providing news clips to Mobilink customer’s phones. Jazz News Watch is a MMS based news alert service where subscribers of this service receive headline news clips from their subscribed TV channel every 4 hours as seen on the TV screen. So you get one MMS for every channel that you subscribe to – you will pay for all these MMS at Rs. 6 + tax per message. Jazz News Watch is a subscription based service and users can subscribe to this service against a fixed monthly fee.
This is one of the examples of providing fresh content via data services which can help uplift the ARPU for telecom companies.
Compatible with most MMS enabled handsets, Jazz News Watch is available for both Indigo & Jazz subscribers. Currently, Jazz News Watch is offering three news channels for subscription i.e. EXPRESS 24/7, EXPRESS NEWS, and SAMAA TV and more channels are yet to come. Monthly subscription for each news channel is Rs. 30 +Tax.
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