Published on February 23rd, 2010 | by Arsalan Mir1
Telecom Companies Working Towards Social Improvement: Physical, Polio and Breast Cancer
Telecom companies in Pakistan are seen working towards the social improvements in the society under their CSR activities.
The popular ones from last year include:
- Telenor Khuddar Pakistan initiative for the persons with disabilities.
- Ufone Child Healthcare Initiative which will revamp Children Ward and Children OPD in major hospitals nationwide with the goal of making it more hygienic and comfortable. Ufone has started with a revamp of Children Ward/OPD at the Federal Government Services Hospital, Islamabad commonly known as Polyclinic.
- Warid’s GIVE and National Polio Immunization Drive with Rotary Club.
Recently under the Khuddar Pakistan, Telenor Pakistan supported Special Talent Exchange Program (STEP), Handicap International and other NGOs/DPOs to organize the tournament.
Last week Mobilink aimed to make Pakistan “Polio Free” by taking a novel initiative that will help Polio Control Cell in tracking missed areas and children this year via an SMS-based service. Through this SMS service, Mobilink subscribers will be able to report missed areas and children by texting POLIO to 7654. The Polio Control Cell will then contact the concerned polio teams to take action to ensure that the respective health authorities immunize the missed children in their localities.
The latest is another Mobilink’s initiative to mark 2010 as Pink Year for Pakistan. The Pink Ribbon is the symbol for breast cancer and Mobilink has been actively promoting Pink Ribbon Breast Awareness Campaign since 2008 and in last two years Mobilink has educated over 250 female employees about breast cancer by regularly hosting Pink Ribbon Breast Cancer Awareness Seminars in Mobilink offices across Pakistan. They not only supported Pink Ribbon Campaign to spread awareness among their female employees but they have gone extra mile by promoting the Breast Awareness Campaign to their customer base as well. Each year Mobilink sends flyers to its customers inserted in their bills in hopes of spreading breast cancer awareness to a much wider audience.
We need more of the socially awareness responsibility and hope that companies keep coming forward with more of such campaigns.