Published on February 26th, 2010 | by Arsalan Mir16
Meeting Easypaisa Mobile Account
A ‘Meet the Product’ bloggers session was arranged for the launch of Easypaisa Mobile Account yesterday evening. Around 30 bloggers from different arenas attended the event. The session was so full of energy that it not only remained meeting the Mobile Account but exploring its features, its reach to the unbanked and discussing the unmatched success of easypaisa in just four months from its launch.
The event started with ‘take time to relax’ activity to boost the energy level of the participants who came up after a long working day. It was followed by the recitation from the Holy Quran by Omair Ahmed.
The first key note speaker was Mr. Afnan Haider, Manager Corporate Communication from Telenor. He said that the two star industries, telecom and banking, have joined to come up with easypaisa and today it’s third product the Mobile Account. He also expressed that with in four months easypaisa has not only added to the numbers but also to the economy of Pakistan.
Second was Mr. Ali Abbas Sikandar, Group Executive Director for technology and operations at Tameer Microfinance Bank. He shared some numbers about easypaisa:
- 500,000: the number of total transactions that easypaisa has processed in the last four months
- 420,000: the number of bill payments since its launch
- 120,000: the number of money transfer transactions processed after its launch
He mentioned the fact that the State Bank policy for branchless banking has made easypaisa a successful model which other countries want to follow. He also recognized bloggers as opnion makers.
This was followed by introduction of the bloggers and a video highlighting the bloggers contribution for the Haiti earthquake. The efforts of Pakistani bloggers for the Earthquake victim and IDP support was also appreciated.
Then came in Mr. Omer Moeen Malik, Business Manager Easypaisa to introduce Mobile Accounts. He recognized bloggers as playing a key role for promotion of positive image of Pakistan in technology arena. He said that easypaisa standing with M-Pesa in four months in itself speaks of easypaisa’s success.
While giving out details of the Mobile Accounts, he gave in a very good example highlighting the importance of mobile phone today. He said that if a person forgets his wallet at home on way to office he will not come back to get it but if today a person forgets his mobile phone he definitely comes back to get it. So all is well to have a mobile full of money.
He then gave out the details of the mobile account process and the services it will offer. Transactions those are possible with easypaisa account include:
- Cash deposit
- Cash withdrawal,
- Utility Bill Payment
- Funds Transfer
- Account balance
- PIN management
- Transfer In/Out
This was followed by an excellent Q & A session, where both the bloggers and easypaisa management shared their ideas and they hinted on what can come next. This session continued to dinner tables.
Over all it was a good interactive session ending with this video about Danish using his easypaisa Account.
Check out the event pictures here.