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Published on August 27th, 2010 | by Arsalan Mir


Telenor Pakistan – Flood Relief Efforts

Following the country’s most devastating floods ever, Telenor Pakistan had pledged Rs. 100 million for the relief of flood affectees. In continuation to this Telenor has handed over 60% of this pledge to their field partner PRCS (Pakistan Red Crescent Society) to enable it to provide immediate relief goods to those most affected.

PRCS has identified areas where they are providing assistance to the flood affected. In Khyber Pukhtunkhwa, Telenor Pakistan is actively assisting in seven union councils of Charsadda where goods continue to be distributed.

Until now approx. Rs. 28 million of the funds have been used to purchase relief goods and medicines. These will support around 6,000 families across Pakistan and include 15 days ration and medicine supplies.

Telenor Pakistan have taken various initiatives to assist flood-hit families.

Volunteer participation

A comprehensive volunteer plan with PRCS is being devised to identify areas where employees can volunteer. The first phase of the volunteer drive is being carried out in Charsadda.

Volunteers have participated in the registration of families and issuance of coupons; they have helped off-load relief goods from trucks and distributed them among the affected. In one visit alone, more than 400 families were provided with non-food packs that comprised a tent, plastic sheets, blankets, a kitchen set, etc.

During the visit, the volunteers got the opportunity to assess the needs of the affected and interacted with them.

For Aamir Ibrahim, VP Corporate Affairs and CSO Telenor Pakistan — who was part of a group of volunteers that visited Charsadda — the visit was an eye-opener. “Only through personal interaction with the affected can you really understand the scale of the disaster, the threat of disease, and despair felt by people who have lost their homes and livelihoods,” he said. “My visit to MC-3 area and Dildar Ghari was a humbling experience, something I would encourage us all to have. What was truly remarkable was the uncomplicated happiness with which the children were still playing. We must do everything we can to ensure that their smiles and hopes are kept alive. Karo Mumkin!”

More volunteer visits are planned to the flood affected areas of Punjab and Sindh.

Including the disabled

Efforts are being made to include the disabled flood victims in the relief efforts. Telenor Pakistan – as part of its Khuddar Pakistan program for persons with disabilities — is working with its disability adviser, STEP, to assess the needs of persons with disabilities in the affected areas and respond accordingly.

Employee donations

Telenor Pakistan employees are contributing funds of their own. To encourage employees to donate, the company has announced that all contributions will be matched by the company four times over. Until now, employees have contributed more than Rs. 8 million with some employees donating even more than their salaries. Donations are being accepted till September 2010.

Fund raising

Fund-raising methods employed include donations through SMS (send an SMS to 4611 to contribute Rs10), easypaisa and donation boxes placed at Telenor Sales & Service Centers where cash or cheques (in the name of ‘Pakistan Red Crescent Society’) can be deposited.

Electronic media

Special flood relief radio shows have been held to raise awareness on immediate relief needs. The company is carrying out a telethon on various TV channels and Radio stations to raise additional funds and increase awareness on the issues being faced by the flood affected. The details of the coming shows are:

Date Channel Details
27th Aug Friday Dunya News 1600 hrs – 1800 hrs
29th Aug  Sunday Aaj News 1500 hrs – 1700 hrs
30th Aug Monday FM 100 1700 hrs – 1900 hrs
2nd Sept Thursday FM 91 1600 hrs – 1800 hrs

International activities

In Norway, Telenor has made available a platform for local users to donate via SMS. All donations will go to the Norwegian Red Cross which will help flood victims in Pakistan.

Based on the information provided by Telenor Pakistan Corporate Communications & Responsibility Department.

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About the Author

is a Telecom enthusiast with engineering background based in Lahore. On professional front, he is the Director Operations at the Target Group. He can be reached at arsalan (at) telecompk (dot) net

9 Responses to Telenor Pakistan – Flood Relief Efforts

  1. zahid javed says:

    Great going! This is the kind of work that we all need to be doing.

  2. Due to heavy flood destroyed the properties of peoples”The villagers are crying that they have lost their property, houses, cattle, and food stock in the flood. Hundreds of families are without any shelter and lying under the open sky. The hot rays of sun burn them at day, and at night heavy rains bother them. They are worried for their children’s safety!”

    It is therefore requested please donate for needy peoples of District Dadu (Sindh)Pakistan in cash ,Food Item,Medcine,Cloths etc on humantrian basis.

    Yours sincerely

    Abdul Majeed Shahani
    General Secretry
    Shahbaz Welfare Association Dadu (Reg:).
    Cell: 0345-3783687

  3. Amna says:

    Great going! This is the kind of work that we all need to be doing.

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  9. Masroor says:

    Love to see the statistics that where that money goes?
    If telenor provides the schedule of TV channel timings than I need to know those victim names who receive that funds or donations.

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