Published on September 7th, 2010 | by Babar Bhatti6
Samsung Shows Poor Judgement and Taste for Ad
This ad was pointed out by Jehan Ara on Facebook. Obviously, the executives over at Samsung Pakistan have shown poor judgment in this case. Even if there are some who may consider this harmless humor, I think it reflects a much deeper problem. Brands need to be careful about what message they are sending and if it fits with the culture and traditions.
There are many ways to promote dual SIM phones, this is just not the one which we appreciate. The phone could be a nice one, but people are staying away from Samsung products because of these kind of ads. Other companies should learn a lesson from this: people are watching and they have a voice now. What about you: what is your take on this?