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Published on September 7th, 2010 | by Babar Bhatti

6

Samsung Shows Poor Judgement and Taste for Ad






This ad was pointed out by Jehan Ara on Facebook. Obviously, the executives over at Samsung Pakistan have shown poor judgment in this case. Even if there are some who may consider this harmless humor, I think it reflects a much deeper problem. Brands need to be careful about what message they are sending and if it fits with the culture and traditions.

There are many ways to promote dual SIM phones, this is just not the one which we appreciate. The phone could be a nice one, but people are staying away from Samsung products because of these kind of ads. Other companies should learn a lesson from this: people are watching and they have a voice now.  What about you: what is your take on this?

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6 Responses to Samsung Shows Poor Judgement and Taste for Ad

  1. Pingback: Samsung Shows Poor Judgement and Taste for Ad - BlogOn.pk

  2. Lubna Nadir says:

    I would say that it reflects a very bad taste on ad agency’s part and speaks volume about the competency of authorities at Samsung, who approved this kind of discrimination. It also portrays the typical male chauvinist culture in our society. I would like to know if there are any Consumer Rights Organizations in Pakistan?

  3. Jehan Ara says:

    Thanks Babar for highlighting this. Actually I had put up a brief post on my blog http://jehanara.wordpress.com regarding this (the Facebook note was linked to the blog. I feel strongly that brands have to take responsibility – and yes ad agencies too. This is not a matter of culture. This kind of ad would be condemned anywhere in the world because it sends the wrong message – that women are a prey and you need to hook them or hunt them down.

  4. Pingback: Samsung Shows Poor Judgement and Taste for Ad | Tea Break

  5. Babar says:

    Zain, thats right. But Samsung can pull the ad and replace it.

  6. Zain I. Syed says:

    It is the ad agency. Samsung gave the contract and trusted the ad agency to ensure compliance with the local culture. They failed miserably!

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