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Published on November 13th, 2010 | by Babar Bhatti


Needed: Local Online Content for Pakistan Market

We often hear about the need for quality local content but there’s rarely an action on this.  Now PTA and PKNIC are joining forces to tackle this. Will this work? For starters, they should do more than providing free domains. Getting quality content online is not that simple. We’ve to start with some basic questions:  What’s driving the need? where’s the incentive? How will this be managed?

Pakistan Telecommunication Authority (PTA) and Pakistan Network Information Centre (PKNIC) have announced a joint initiative to launch local Internet content drive in the country. Under the program, PKNIC would offer 5000 FREE domains for those who would develop Local Content websites in Urdu or any other local language. PKNIC is the (ccTLD) operator for “pk domain”. ccTLD stands for country code Top Level Domain which represents a country on the Internet.

Speaking at the occasion, Chairman PTA, Dr. Mohammed Yaseen said that this support has been offered in view of the importance linked with availability of local contents and applications for the future outlook of Information Communication Technology (ICT) sector of Pakistan.  He further said that this program will encourage and contribute towards enhancement of local contents followed by applications as this initiative is the first of its kind in the world.

Chairman PTA appreciated the efforts of PKNIC management for this important project. PKNIC management highly valued the necessary endorsement of Chairman PTA for the joint initiative.

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6 Responses to Needed: Local Online Content for Pakistan Market

  1. Its been a good step from PKNIC and PTA to promote local Pakistani Content.

  2. MJK says:

    I cant agree any more with Ian! What PTA should really focus on is to offer some sort of Technology Incubation Centers for the startups as well as to help them in avoid the bureaucratic hassle in registering themselves and to do business in Pakistan. The above step will not help in any manner except to get some media attention followed by its addition into the quarterly and annual reports of PTA. On the ground, it will not have any impact on the development of local content.

  3. IanVisits says:

    Considering that the domain name is the easiest and cheapest component for getting a website up and running, how will this initiative help?

    Where is the support for hosting the content, developing the websites – or customising the blog?

    Those are the issues that bedevil a start-up website, not buying a domain name.

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