Published on December 8th, 2010 | by Babar Bhatti3
Telenor’s CSR Initiatives for Pakistan in 2010
Telenor has been doing a great job with corporate social responsibility initiatives in Pakistan. We’ve covered those in the past here, here and here. There are two recent noteworthy CSR initiatives that we want to share. The first is about a new agreement between Telenor and Red Cross which will provide funds for flood relief in Pakistan. Second is about using communication technology to bring together various organizations working on disability.
Telenor and the Norwegian Red Cross have signed an agreement making Telenor a Red Cross’ key partner for the next three years. The 3-year agreement provides NOK 1.5 million in annual relief assistance to Pakistan. Jon Fredrik Baksaas, President and CEO at Telenor, said:
The flood disaster in Pakistan, where we have operations, has had a strong effect on us, and the efforts of the Red Cross to get the country on its feet again have been formidable. Through their helpline services and their work with digital bullying, the organisation has proven themselves to be a relevant and strong collaborative partner for Telenor.
In another initiative, Telenor Pakistan organized and facilitated a video conference about disability, a theme that Telenor has been working on.
This was the First National Virtual Leadership Conference of persons with disability. Held on the eve of International Day of Persons with Disability, it brought together 23 disabled people’s organizations (DPOs). The conference — which centered on the theme ‘Keeping the Promise: Mainstreaming Disability in the Millennium Development Goals Towards 2015 and Beyond’ — served as a platform for Pakistan’s disability leaders to discuss issues related to persons with disabilities and to align their development goals.
At the conclusion of this video conference of disabled people’s organizations, disability leaders from across the country stressed on the government the need to ratify the UN Convention on the Rights of Persons with Disabilities. They urged development organizations to adopt inclusive development plans for the successful implementation of the Millennium Development Goals (MDGs).
Director Corporate Communications & Responsibility, Telenor Pakistan Anjum Rahman said:
It is heartening to see all the prominent leaders of persons with disabilities come together for the common cause of mainstreaming Pakistan’s disabled community. Telenor Pakistan has been consistently working toward the inclusion of persons with disabilities into society through various initiatives under the umbrella of its ‘Khuddar Pakistan’ program, and will continue to do so. I hope that our combined efforts will help Pakistan in achieving its MDG commitments in the times to come.
CEO and President, Special Talent Exchange Program Atif Sheikh appreciating Telenor Pakistan’s support said: “This year on International Day of Persons with Disabilities there is a need to ensure that persons with disabilities are integrated into all development activities. While through combined efforts the movement for a rights-based society has gained momentum over the last two decades, a national plan of action is still lacking. The ratification by the government of the UN Convention on the Rights of Persons with Disabilities will help the disabled community work towards achieving Pakistan’s MDGs.”
The video conference, the first of its kind, was held at Telenor Pakistan’s offices in Faisalabad, Hyderabad, Islamabad, Karachi, Lahore, Multan and Quetta.