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Published on December 9th, 2010 | by Arsalan Mir


Cellular Trend Watch: June – October 2010

It has been a while we have analyzed on the cellular subscriber statistics. This post shall take a look at the trend onwards from June (Q2 end) to latest release of  October numbers.

In June 2010, the total subscriber base stood at around 800k less the 100 million mark with Mobilink leading the market followed by Telenor. Ufone and Warid took the third and fourth place respectively with only a little difference between their market share. Zong was last with a market share of around 6.7 million. This was the market share position at Q2 end.

Towards the end of July 2010, the Pakistan Mobile Industry crossed the landmark of 100 million subscribers.

According to the PTA report, during the FY 09-10 the cellular mobile subscribers showed a growth of 5.1%. Among the total, prepaid subscriptions stand at 97% and the remaining 3% is the post-paid market share. Though Mobilink is a market leader, it is facing a tough competition maintaining its growth, in FY 09-10 Telenor’s growth rate was 14% while Mobilink registered a growth of 10.7%. While in the same fiscal year, PTA implemented the standard active subscriber definition resulting which the operators had to adopt a cleaning process.

By the end of September 2010 (Q3), the total number of subscribers reached 100,134,748. While still leading, a significant drop (~758k) is observed in Mobilink’s subscribers base. This can easily be related to clean up process of non-active subscribers. Mobilink tried well to reduce this and get subscribers active by coming up with marketing offers like Special Day in mid-September. Read our prediction of the same here.

The market share ranking among all operators remains same. In Q3, Ufone and Zong registered a neck-to-neck substantial increase of around 687k and 748k respectively. Warid could only gain ~233k while Telenor added ~38k, the lowest in gains.

The October 2010 update by PTA gives the total subscriber numbers to be 100.7 million. The individual operators shares can be seen in the chart below.

In October, Zong  kept its increasing trend with adding ~332k subscribers. Telenor showed a substantial increase in its base this month with gaining around 285k subscribers. Ufone fell down by ~50k, possibly because of the record clean-up. While Mobilink and Warid showed only marginal growth.

Closing this post if we go by these and considering the strong rumors about Mobilink’s merger with Warid come true, their joint subscriber base will reach to 48.6 million around half of the total market share. The post merger pie-chart could look like this.

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About the Author

is a Telecom enthusiast with engineering background based in Lahore. On professional front, he is the Director Operations at the Target Group. He can be reached at arsalan (at) telecompk (dot) net

10 Responses to Cellular Trend Watch: June – October 2010

  1. Pingback: Cellular Trend Watch: 2010 Year End : TelecomPK

  2. Pingback: Mobilink Jazz Reactivation Offer : TelecomPK

  3. Muabshar Ghuman says:

    Hello’s team and authors. it is a very helpfull and good information’s Network keep it up…..

  4. Umair Yousaf says:

    Great article. Mobilink is still the market leader, and that too with a handsome lead. With so much competition, they are doing a great job keeping the top slot to themselves!

  5. Arsalan Mir says:

    Khurram, Since when is the issued being faced? and Network?

  6. KHURRAM says:

    plz do something to restore signal in bannu and dikhan

  7. Telenor is approaching Mobilink but Zong is just serviving.

  8. Pingback: Cellular Trend Watch: June – October 2010 : TelecomPK | Telecom Regulation

  9. Ammar Faheem says:

    Wonderful coverage, keep up the hard work!

  10. Pingback: Tweets that mention Cellular Trend Watch: June – October 2010 : TelecomPK --

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