Published on January 7th, 2011 | by Babar Bhatti4
Synchronica to offer Email Services to South Asian Handset Makers
Synchronica is a provider of mobile messaging services such as clientless push email and synchronization, instant messaging (IM), social networking services (SNS), and access to web feeds to all subscribers, regardless of the mobile phone consumers use. In essence, it competes with Blackberry. Synchronica serves enterprise customers, service providers and device manufacturers all over the globe.
Synchronica announced that it has won a contract with a ”Top Ten” Indian device manufacturer. The device manufacturer will bundle the white-labelled Synchronica Mobile Gateway with a number of handsets, enabling consumers in India to experience an affordable BlackBerry-like service on a range of devices. More from the press release follows.
The substantial deal will provide Synchronica with a monthly per user hosting fee, in addition to licence fees and a 12-month support and maintenance contract. Mobile Gateway will enable the device manufacturer to provide users with mobile email, calendar/contacts synchronization and instant messaging as well as connectivity to social networking sites and RSS feeds.
Synchronica already has a strong foothold in India; the company signed a reseller contract back in March 2010 with another Indian device manufacturer and also has live installations with two of India’s largest mobile operators as a result of the iseemedia acquisition last October.
India represents a major target market for Synchronica. India’s mobile subscriber base grew by 16.3 million connections during May 2010 to take the total number of subscribers to 617.5 million, according to statistics from the Telecom Regulatory Authority of India (TRAI). This equates to a mobile teledensity of just 52.3 percent, meaning that the market will remain a high-growth one for the considerable future. According to Informa, the value of the cellular non-voice market in India will exceed US$13.8 billion by 2014, with messaging services contributing approximately 30 percent of this total.
Carsten Brinkschulte, CEO of Synchronica, said: “The Indian mobile market is a fascinating one: mobile teledensity is still only just over 50 per cent, mobile penetration is continuing to grow extremely fast, prepaid dominates and competition among device manufacturers and mobile operators is intense. As a result, device manufacturers and mobile operators in India are turning to value-added suppliers such as us to differentiate themselves from their competitors. We are pleased to see our strategy to enable messaging for mass-market device manufacturers unfold, in particular using the MediaTek platform. As one of the few companies to provide advanced messaging software that works on any handset, Synchronica is well placed to continue to win contracts in this region.”