Published on January 13th, 2011 | by Arsalan Mir3
ULINKNOR, A Tri-Taunt from Zong M9
Doing well on social media with M9, was not enough for Zong. To my surprise on first of leading English dailies I saw an M9 ad taunting at Ufone, Mobilink and Telenor. The tri-taunt called ULINKNOR further said:
Ulinknor is one place that claims to think about U and reshaping lives by devising tariffs they consider relevant. No surprise then that customers want to walk away to a new world of freedom and choice.
Thus with M9, Zong not only offers an industry first service of its kind but also becomes industry’s first brand to hit on three other operators in one shot. Innovative?
Oh yes, one can wonder what made them miss out Warid? Did they lack innovation to consider that in ULINKNOR?
This happens to be 2011’s first provoke attempt from the smallest market player. We can expect a reaction from one or perhaps all those being targeted in this campaign.
What they had on page 2 is: