Brands no image

Published on January 13th, 2011 | by Arsalan Mir


ULINKNOR, A Tri-Taunt from Zong M9

Doing well on social media with M9, was not enough for Zong. To my surprise on first of leading English dailies I saw an M9 ad taunting at Ufone, Mobilink and Telenor. The tri-taunt called ULINKNOR further said:

Ulinknor is one place that claims to think about U and reshaping lives by devising tariffs they consider relevant. No surprise then that customers want to walk away to a new world of freedom and choice.

Thus with M9, Zong not only offers an industry first service of its kind but also becomes industry’s first brand to hit on three other operators in one shot. Innovative?

Oh yes, one can wonder what made them miss out Warid? Did they lack innovation to consider that in ULINKNOR?

This happens to be 2011’s first provoke attempt from the smallest market player. We can expect a reaction from one or perhaps all those being targeted in this campaign.

The ad:

(click to enlarge)

What they had on page 2 is:

(click to enlarge)

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About the Author

is a Telecom enthusiast with engineering background based in Lahore. On professional front, he is the Director Operations at the Target Group. He can be reached at arsalan (at) telecompk (dot) net

3 Responses to ULINKNOR, A Tri-Taunt from Zong M9



    Rabia Sherazi

  2. Pingback: Tweets that mention ULINKNOR, A Tri-Taunt from Zong M9 : TelecomPK --

  3. Babar bhatti says:

    Zong is the smallest of all so it has nothing to lose. It can boldly go after the bigger guys. Their marketing team has done a good job of creating buzz.

    I’m sure they give headache to Mobilink!

    – Babar

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