Published on March 19th, 2011 | by Arsalan Mir28
Khamoshi Ka Boycott, Rip-off Ka Boycott
Now as Telecomistan first uncovers, latest to the list is again Telenor with their Djuice’s Khamoshi Ka Boycott Launch Message for Pakistan. Take a look at the video from the Djuice’s official YouTube channel.
Wondering what is ripped off in this message. Watch it again from start till to 0.30s. Notice the keera (insect) and the audio.
Now take a look at this TVC below:
Yes this one is by Volkswagens for its superbowl xlv (aka the black beetle). Just look at the audacity of the uncreative creatives of the Telenor’s video. I would second Ammar here, it is indeed a shocking revelation, it is not just a copy – it is an absolute rip-off. A total cut and paste job.
That’s not all, can you imagine the time and effort put in to the Volkswagen advert? The concept, set and animations.
Here, have a look at this 3 mins video of the making of a brilliant 30 second commercial. An absolute original creative job.
So what should we boycott in Pakistan; booti, parchi or ripping off?
PS. Title in English: Boycott the silence, Boycott the rip-offs
The description of the video on Djuice’s official You Tube channel has been updated following this post. The new line just added gives credits to the beetle video:
Credits: VW Beetle XLV Superbowl ad
Just in case you want to see the description before the update. See the screen-shot of the page from Google cache here.