Published on May 24th, 2011 | by Babar Bhatti1
The Need for Better Online Telecom Plan Advisor Tools
We’ve written in the past about the growing complexity of telecom services and bundles. Many times people simply struggle with deciding which package to use. Busy people often don’t do the math but simply make decisions based on what others recommend. Perception becomes more important than reality. With bandwidth caps and all kinds of complicated data plans offered by companies, these kind of tools become even more important. The reason being that when usage goes above a certain limit, consumers are hit with extra charges.
We believe that telecom companies should create better online interactive recommendation tools and ways to alert consumers that they are near/over their limit. Perhaps some of the mindless advertising money should be diverted towards consumer education – what do you think?
And here’s a “Data Calculator” offered by US telecom giant AT&T.