Published on July 12th, 2011 | by Bilal Sulehri4
Ufone & Mobilink take CSR initiatives
The importance of Corporate Social Responsibility has been recognized by commercial organizations all over the world for quite some time, but unfortunately, this has not been the case in Pakistan as the companies fulfilling their responsibilities completely are few & far between.
Its a breath of fresh air that Ufone & Mobilink have recognized the importance of CSR as giving back something to the community is a must for successful organizations in the modern world. Both the companies have taken a great step forward in the hyper competitive market of today. Mobilink foundation is aiding construction of model homes for flood victims.
Mobilink’s Director Public Relations and CSR, Omar Manzur said:
“Our aim is to ensure that these new homes will prove to be a secure and comfortable residence for the deserving families. The structural designs of these homes follow the guidelines of ‘Provincial Disaster Management Authority (PDMA)’ and the beneficiaries were selected on the basis of vulnerability after conducting a thorough field study under the supervision of the local DCOs. Giving back to the community is a core value at Mobilink, with a commitment to continue making concerted efforts to provide relief to the underprivileged”.
Ufone has joined hands with the Kidney Center, Karachi & has donated a sum of Rs. 5 million for expansion of state of the art kidney related medical facilities at the center.
The expansion at The Kidney Centre, Karachi comes in lieu of the fact that there is an alarming increase of End Stage Renal Disease (ESRD) patients who visit the Kidney Center every day and the available dialysis facility was being strained. The existing dialysis facility will be moved to the new floor with 45 additional machines, raising the number to 67, along with allied equipment and professional services. This expansion will engage more than 500 patients and 83,884 dialysis sessions per year.
The intiatives taken by Ufone & Mobilink are commendable as & we hope that Mobile Service Providers will be committing motre resources to give something back to the community.