Published on August 14th, 2011 | by Talha Dar2
Djuice Youth Anthem – ‘Kya Darta Hai’
In line with their brand positioning ‘Khamoshi Ka Boycott’, Djuice comes with a youth anthem ‘Kya Darta Hai’, a song sung by Shehzad Roy.
The song has been written by Shehzad Roy and Nazir Akbar Abadi while the music video has been directed by Saqib Malik.
Speaking about the anthem, Usman Javed, Director Marketing, Telenor Pakistan said: “Music is something that connects young people everywhere; Shehzad Roy is Pakistan’s youth icon who is known for his social music, which talks about empowerment and social change. So the djuice team asked Shehzad to create a song which young people could identify with. “
“As a result, on the occasion of 14th August this year djuice and Shehzad Roy have made a song about the possibilities that can be turned into reality by the young people of Pakistan but only if they stand up to those issues that hinder their progress, and work towards a better future,” said Usman.
via Press Release