Published on February 26th, 2012 | by Arsalan Mir2
Warid’s Glow Gets a New Life With Dosti Ke Rung
Warid’s youth brand gets a new life with the launch of ‘Dosti Ke Rung’ / Colours of Friendship thematic campaign. As per the official press release Glow’s ‘Dosti Ke Rung’ movement is based on the premise of providing groups of friends with an opportunity to come and enjoy its uniquely designed on-ground activities. These special activities will be taken on-ground live with customised Warid Glow activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad. Events will be taking place during March and April across the major cities of Pakistan.
The celebration officially begins with the brand new ‘Dosti Ke Rung’ music video being aired across all major local networks, promoting the colours of friendship.
On Glow’s sustained efforts to create avenues for entertainment and engaging the youth, Director Marketing Warid Sadaf Zarrar said,
Warid launched Glow for the very purpose of providing the youth with the most competitive voice and data packages, as well as providing entertainment across various platforms. To this end, Glow has organised as well as partnered with a diversity of events encompassing education, music, theatre, sports and games. With the ‘Dosti Ke Rung’ campaign, we want to further our commitment to the youth and promote positivity within the youth, and bring something fresh and new.
Brand Manager Glow Saud Khan while giving his comments said,
Glow is a brand targeting the youth of the country and we as a brand understand what “Dosti” means to our audience. The ‘Dosti Ke Rung’ campaign is our way of rejoicing with the youth and showing that we are an integral part of their friendship circle.
Glow Dosti Tariff
- New Glow Customers: Dial 789 to activate Glow Dosti
- Existing Warid Prepaid or Glow Customers: SMS Dosti to 7777
- Port-In to Warid’s superior quality network using our Mobile Number Portability Service (MNP), whilst keeping your existing number & network code. You can enjoy better quality, amazing features and unmatched rates. Dial 0321-321-321-1 & let us take care of the rest.
Further details on the Friends and Family Numbers and VAS plans can be followed here.