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Published on April 5th, 2012 | by Talha Dar


Djuice to Launch App and Game Store

Second of its kind after Mobilink’s Jazz Bananas, Telenor’s youth brand Djucie is getting geared up to launch their App and Game Store.

In partnership with 24MAS, Telenor Pakistan breaks into an exciting new region where smartphone growth is poised for massive growth. 24MAS has developed a state-of-the-art store environment, with retailing and promotional features never been seen before in the Pakistan market.

“This is the first time we have launched a games & app store for Telenor Pakistan. Our consumers are content hungry and we wanted to provide a first class retail experience for them on phones. 24MAS has delivered a solution that really enables us to retail content in an innovative way, with multiple revenue models and promotional tools to drive sales. We will be rolling out a nationwide marketing campaign across our user base to drive the service throughout the coming year,” said Aamir Ibrahim, Chief Marketing Officer of Telenor Pakistan.

“Our continued growth in the region over the last year means once again we are excited to bring innovative mobile retailing solutions to emerging markets. The partnership with Telenor Pakistan means we are able to ride the rapid growth of the smartphone market in the region, driving revenues for Telenor and 24MAS,” commented 24MAS.

via Press Release

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