Published on April 25th, 2012 | by Arsalan Mir10
Mobilink’s Jazba Does the Copy Act Again
Mobilink’s Jazba which kicked off with copied logo does it again, this time with the art-work used to honour the newly engaged brand ambassador Atif Aslam.
Concept rip-off or copying have long been a part of Pakistan’s Telecom Industry when it comes to adverts and promotions. Talking about the recent re-launch of the Mobilink’s Jazba brand, designer Vakas Siddiqui has accused the creative team involved in video production of “Juro Gey Tu Janu Gey” song for copying and using his artwork without his consent.
This was least expected from a brand of this level, they should take care of such things before releasing out to public. They say “juro gey toh jano gey” and talk about believing in yourself which is very positive and strong message, but this small negligence brings all the Jazba down. We all need to take care of our areas of specializations and respect others work.
I am amazed at the fact that copied logo was not enough of a lesson for the team. Indeed a shame when a brand talking about Jazba does the copy-act twice.