Published on September 17th, 2014 | by Haseeb Ahmed0
Nokia 130: a budget feature phone
Recognizing the rapid growth of ultra-affordable mobile phones, Microsoft Devices today unveiled the Nokia 130, a mobile phone designed to introduce millions of people to new digital experiences. At just PKR 2,850/-, the Nokia 130 combines the everyday essentials first-time mobile phone buyers expect with the beautiful design, reliability and mobile entertainment they want. With a built-in video player, music player with up to 46-hours continuous playback on a single charge and everyday essentials such as a flashlight, FM radio and USB charging, the Nokia 130 is the perfect introduction to a “mobile first” world.
The Nokia 130 is an ideal handset for first-time mobile phone buyers or for people seeking a reliable back-up phone to complement their existing smartphone. It’s built to last, with a 1.8” colour display and outstanding battery life of 26 days’ standby for the Dual SIM device. In design and quality, the Nokia 130 stands out among devices priced below USD 35/-. Every year, more than 300 million people buy phones from this price category alone.
Kamran Masood Niazi, Communications Manager at Microsoft Devices Pakistan, said:
As demand in the affordable mobile segment continues to grow, Microsoft remains committed to delivering market-leading mobile innovation at each and every price point.
He further added that:
Billions of people have yet to experience a mobile phone, while at the same time there is increasing demand for reliable back-up phones in both mature and high-growth markets. With handsets like the Nokia 130, we see tremendous potential to deliver the experience of a ‘mobile-first’ world to people seeking their first device, and we continue to invest in ultra-affordable devices that will introduce people to a ‘cloud-first’ world through Microsoft services such as Bing, Outlook.com and OneDrive.
As one of the most affordable mobile phones with video playback, the Nokia 130 makes new digital experiences accessible to more people. It delivers hours of entertainment with the built-in video player which offers up to 16 hours of playback for video stored on a microSD card, MP3 player and FM radio. With support for expandable microSD storage up to 32GB, alongside the Bluetooth-enabled SLAM application and USB connectivity, it also makes sharing digital content easy, without the need for an Internet connection.
The Nokia 130 will be available in selected markets including Pakistan, India, China, Indonesia, Nigeria, Kenya, Egypt, Vietnam and the Philippines.