Published on April 11th, 2015 | by Abdullah Sulehri2
Haier Ventures out in Handset Business in Pakistan
Ruba-SEZ Group announced its latest venture “Haier Mobile” on Thursday 9th April 2015 at Royal Palm Golf and Country club, Lahore. After establishing its name as one of the leading home appliances manufacturer in Pakistan, Haier Pakistan has decided to diversify in Mobile Phones market.
On this occasion the President of Ruba-SEZ Group Mr. Shah Fasial Afridi passionately described his aims to take the Group to new level of pride with even a greater ambition, according to him Haier Mobile vision is ”To deliver accessible technology and to become pillar of growth for the nation”.
Mr. Usman (Tariq Head Products and Services) briefed bloggers about the features of initially launched Mobile Phone ranges and their target market. They have introduced two Smartphone series named “ESTEEM” & “PURSUIT” and a feature phone series called ”KLASSIC” all these phones fall in range of Rs. 2,500 to Rs. 35,000. He announced to start with 18 service centers which will be shortly increased to 21 for providing quality after sales services to the customers and Theft plus accidental coverage for smart phone series which will let the users to get a new smart phone in case of accidental damage (which isn’t covered in warranty) and theft (subject to relevant terms and conditions). They have officially launched over 15 models, smart phones are loaded with free of cost Game Loft games which costs around Rs. 500 if downloaded from Play store. The event was hosted by well known actress and hostess Aysha Sana who is not appearing on television screen much now days.
There is good news Manchester United fans, 20 very lucky Haier Mobile users will be selected by a lucky draw and will be granted a Manchester United insurance card and will have an opportunity to visit Old Trafford to meet their favourite Man United players.
Haier Mobile faces tough completion in the market they have diversified, their success will be defined by their product pricing and marketing strategies, after sales services and product quality will also be critical for the customer satisfaction which is the key to success. Mobile sets were displayed on the event for hands on experience; Haier Mobile plans to launch many more mobile sets in coming days.
Founded in 1984, Haier Group is headquartered in Qingdao, Shandong Province, the PRC and is today one of the world’s leading white goods home appliance manufacturers. The products of Haier Group are now sold in over 100 countries. In October 2009, Haier was ranked first in Fortune Magazine’s “China’s Most Admired Companies.”