Published on December 18th, 2015 | by Bilal Sulehri


Mystery Behind #AaRahaHaiX Unveiled As Mobilink Launches Jazz X

In a bid to provide customers with a streamlined set of solutions for their communication needs, Mobilink has announced the launch of an affordable smartphone range named Jazz X. The Mobilink Jazz X cell phone range includes one feature phone, JF100 available for PKR 2,999, and three different smartphones, JS300, JS500, and JS700, which are available for PKR 4,299, PKR 5,499, and PKR 7,999 respectively.

“We are constantly looking for avenues to provide our customers with the best in-class services and products. The launch of our Jazz X range with our exceptional 3G services will enable consumers, especially from marginalized communities, to be included in the ongoing digitization process,” said Asif Aziz, VP Marketing Mobilink. “There are a very large number of inexpensive and largely undifferentiated devices in the market today catering to the developing communities. We believe, with our Jazz X range, we are able to offer superior value handsets at each price point; something for every consumer.”

 Adding to Asif’s statement, Aamer Manzoor, Head of Data – Mobilink stated,

“This is another step in Mobilink’s evolution as Pakistan’s best mobile network. Today we are no longer just telecommunications service providers, but have expanded our footprint in becoming a complete mobile communications solution provider.”

Mobilink created a stir on the social media, especially Twitter by trending the Hashtag #AaRahaHaiX which built great anticipation as the launch neared. #AaRahaHaiX Teaser

The JS300 and JS500 smartphones in the Jazz X range, run on Android 4.4, have a 2MP rear and a VGA front camera, Dual SIM capabilities, 512MB RAM (JS300 & JS500 ONLY), and support external memory up to 32GB.  The variance in these two smartphone models is their respective screen sizes and processors.  The JS300 has a MTK 1.0GHz Dual-Core processor with a 3.5 inches screen, the JS500 has a MTK 1.3GHz Dual-Core processor with a  4.0 inches screen, and the JS700, largest smartphone in the Jazz X category with a 5.0 inches display screen, has 1GB RAM, 5MP rear and 2Mp front camera, and a MTK 1.2GHz Dual-Core processor. The JF100, a feature phone in the range, offer loads of basic features, i.e. a flashlight, FM radio, Wi-Fi, Bluetooth, 2MP front and a VGA back camera, dual SIM and boasts of a battery that can last days without a charge. In addition to these qualities, the biggest plus is that this phone is a 3G enabled phone hence distinguishing it from other feature phones. The launch of this Jazz X cellphone range is in line with Mobilink’s strategy of introducing affordable 3G devices in the market to enable 3G usage in a bid to reduce the prevalent digital divide, especially amongst rural inhabitants. With the features they offer, along with the affordable pricing, these devices shall entice first time internet users to take the leap and experience the power of high speed internet.  All four devices are available exclusively at all Mobilink Business Centers and franchises along with PKR 800 balance 2GB 3G. JS500 and JS700 also offer customers unlimited Facebook, Twitter and Whatsapp usage for up to 4 months.

Abdullah from TelecomPk attended the event in Islamabad thanks to the good folks at Mobilink.

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About the Author

(Editor - Gadgets & Reviews) is a Professional Accountant, Consultant, Teacher and Digital Media Specialist. He loves football and is crazy about gadgets and technology. He has been writing since 2004 and can be reached at and followed on twitter @sulehri

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