Published on January 20th, 2016 | by Abdullah Sulehri

0 Closes $20 Million Investment Round

Pakistan’s biggest property portal has closed its Series C funding round with a $20 million investment from one of its current investors, a fund which focuses on frontier and emerging markets with over US$ 1 billion in assets under management.

The investment has gone into the website’s parent company, Emerging Markets Property Group (EMPG), formerly Zamzama Property Group, which owns and controls online property portals in Pakistan and UAE.

The funding comes at the heels of a recent $9 million investment, which was announced in September 2015, bringing the total funds raised by in the last 6 months to $29 million. was founded in Pakistan by the Ali Khan brothersin 2006. It received its angel investment from French property portal authority Gilles Blanchard in 2012, followed by a successful Series A round in 2014 and sizeable Series B round in 2015. The portal has exhibited sharp growth over the last year, expanding its team from 90 employees at the start of 2014 to over 500 people across Pakistan currently. CEO Zeeshan Ali Khansaid the portal’s continued success was proof of the fact that homegrown service providers would always triumph because of an innate understanding of the consumers’ needs.

“Investors can easily identify the confidence that comes with knowing what you’re doing. We’re Pakistanis who’ve built a product for Pakistanis, so the people have responded to it tremendously well,” said Khan.

“With this incoming investment, we aim to own the Pakistani real estate space completely so that every Pakistani has a convenient, easily accessible, one-stop shop for all things real estate. The ultimate goal has always been to solve the problem we saw at the outset, and we’re closer to doing that now than ever before,” he added.

Khan said further that the investment would be spent on EMPG’s existing ventures in Pakistan and UAE, as well as on launching new ventures in Bangladesh and the Middle East. dominates Pakistan’s online real estate market by a wide margin, with over 3million monthly visits, a field presence across 30 cities, and 9,000 real estate agencies on board.


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About the Author

is a Chartered Certified Accountant by profession, loves gadgets, technology, sleeping, movies, food, and poetry. He is a tech-blogger and can be reached at abdullah (at) sulehri (dot) com

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