Published on July 13th, 2016 | by Abdullah Sulehri0
Ordering Food Online Is Now Cheaper Than Dining Out
Pakistan’s leading mobile and online food ordering platform foodpanda.pk has launched a one month campaign which caters to customers from Karachi, Lahore, Islamabad and Rawalpindi with flat 20% off and no delivery fees on 500+ restaurants.
By launching this campaign, foodpanda has not only set a benchmark for food ordering industry in delivering top consumer experiences but has also contributed with growth for the industry.
The idea was simply cooked up by the research team which worked around determining factors of growth. Hence, the food ordering platform was able to pick up on the triggers: understand consumer demands and deliver expectations accordingly.
“We constantly asked ourselves a question: how can we bring about a massive growth in the industry? Our objective solved the puzzle. We want to deliver what our customers expect of us.
Deliberating on industry trends, consumer preferences and inputs from restaurant partners we were able to come to a conclusion: The food ordering industry is hungry for growth. A flat 20% discount on entire menu and no delivery fees of more than 500 restaurants is bound to create that effect. It is what our customers want and we are prepared to deliver exactly that”, says Omair Bakhsh, Marketing Manager foodpanda Pakistan.
In doing so, the prices in food ordering industry have been greatly challenged. It seems that foodpanda is the only E-commerce platform to understand industry and consumer dynamics and hence laid out a plan to hold its market leader’s position. Prices compared with alternatives to ordering food online clearly shows that foodpanda delivers greatest value for money.
“As far as the business is concerned, we’re expecting an explosive growth this month, for us as well as the industry by delivering what customers want – best value for money campaign” Omair Bakhsh, Marketing Manager foodpanda adds further.
The campaign will run till the end of month and can be followed for updates via foodpanda’s Facebook page. To browse restaurants for flat 20% off & free delivery, simply download foodpanda mobile app for iOS, Android and Windows Phone or log in to www.foodpanda.pk.