Published on December 7th, 2016 | by News Desk0
Careem Introduces Female Captains
Careem, the cab-hailing app, will now make women in Karachi, Lahore and Islamabad exclaim with pride Main Hoon Azaad! – an initiative through which Careem will be adding female Captains to their rapidly growing fleet. The service is created specially to cater to the needs of Pakistani women in order to enable them to travel with comfort and convenient, while being completely at ease and stress-free.
Careem will initiate the pilot project with 2 female Captains in Karachi, 3 in Lahore and 1 in Islamabad. Work is underway to expand this project to increase the fleet and introduce more cities in the future.
“This is a unique milestone for us here in Pakistan and we are excited to be the ones leading the movement,” said Junaid Iqbal, General Manager, Careem Pakistan. “Launching a female Captain service, not only helps create equal employment opportunities but also encourages others to break through cultural and social barriers. We aim to continue to empower women to reach for the stars and seek opportunities beyond traditional roles.”
With a female customer base of more than 50%, #MainHoonAzaad is an important step towards women empowerment. Aside from encouraging freedom of mobility, Careem aims to enable women by providing them safe and convenient job opportunities that ensures more financial independence.
As with all trained Captains, Careem Female Captains will follow the same rigorous training process where they will be checked and verified according to strict Careem protocols, to ensure high-quality service is delivered to all passengers, regardless of the type of service. Moreover, Careem has created a separate line in the Captain Support Department to provide efficient on-ground assistance to all female Captains.
This movement is a welcomed initiative in Pakistan and Careem is committed to improving the experience of all its customers by providing safety and comfort every time they Careem.
The team at Telecompk.net commends #MainHoonAzaad initiative as measures like this will certainly prove to be a right step towards improving gender equity in Pakistan.