Published on April 19th, 2019 | by Telecom PK



EcoStar, Pakistan’s premier consumer electronics brand has recently launched its air conditioner product line-up for the year 2019-2020. Over the years the brand has gained a significant market share in consumer electronics due to its state of the art technology, durability and cost-effectiveness. DWP Group is the official distributor of EcoStar that ensures nationwide availability of its products, along with prompt after-sales support.

The line-up is
divided in different series each having its own features and price range. From
WiFi enabled G-smart series to sleek and energy efficient Crown series there is
a huge diversity in product line-up. The options also vary in technology and
positioning. The Glory series includes floor standing cabinet ACs while the
IceBerg series provides the option of inverters. Features like multi health
filters and 4D length air throw provides a fresh cooling experience like none

Speaking on the occasion, Rizwan Butt, COO – DWP Group CE Division, said, “The new line-up is designed while keeping in mind the environment of Pakistan and tested according to international standards.”

Moreover, Fahad
Mustafa has been appointed as the new brand ambassador for EcoStar. The
endorsement from such a famous celebrity is expected to provide a great market
penetration for EcoStar. The marketing campaign is planned to target the masses
in a very unique manner to bring positive results for the brand while educating
the household consumer base.

EcoStar has already established a name for itself when it comes to other products such as washing machines, water dispensers, spinners, LED TVs, UPS Inverters and batteries. What distinguishes EcoStar from other brands available in the market is the fact that the after sales support is very efficient and the spare parts for all electronic products are easily available of the shelf. Mr. Rizwan also added, “Our first priority has always been the comfort of our customers.

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