Telenor Pakistan arranged another bloggers meet-up last Wednesday, this time on their CSR initiative ‘Karu Mumkin’. The aim of the event was to experience the idea with Telenor Pakistan’s Marketing and Communication team.
A ‘Meet the Product’ bloggers session was arranged for the launch of Easypaisa Mobile Account yesterday evening. Around 30 bloggers from different arenas attended the event. The session was so full of energy that it not only remained meeting the Mobile Account but exploring its features, its reach to the unbanked and discussing the unmatched success of easypaisa in just four months from its launch.
Published by Babar Bhatti and Arsalan Mir on February 2, 2010
under Social Networks, blogging
We created our facebook fanpage recently to update our readers on their facebook feeds and in the span of two months we have reached over more than 400 fans. Thank you all, we value your support and interest.
We would like you all to interact with us and other fans on our page and share your opinions, concerns or whatever is on your mind. Now you can also post discussions, pictures and videos relating to the state of telecom industry in Pakistan and share it with others.
Share this with your friends to get them in our fan loop.
Entrepreneurship looks so glamorous and noble when you are about to start on that great idea. With all the excitement of creating something big, failure is not something that a lot of entrepreneurs want to think about. If you are a typical entrepreneur you make a lifestyle choice: you live from hand to mouth, spend all/most of your savings, work hard for many years and sacrifice your relationships with friends and family. So what is an entrepreneur supposed to do when all of that effort ends up as being a grand failure? Well, if you are Jawwad Farid, you write a book about the lesson learned AND start another venture.
Just a decade ago, traditional media such as print, radio and tv dominated the marketing budgets. Today its a completely different world: two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time, according to a recently released report by Nielesen Media. With the rise of online media (Internet) and in particular the user generated social media (blogs, Twitter, Facebook) there has been a clear shift in the way marketing messages are created and consumed. Smart companies now pay equal attention to social media as they do to other methods of communications and marketing. In case of telcos in Pakistan we have recently seen Telenor embracing social media to engage its customers and to create buzz through bloggers. This post is a review of Telenor Pakistan’s efforts to promote its brand using social media.
Windows 7 was released for retail distribution earlier today. The launch event started at around 9 a.m. at Sheraton Hotel, Karachi. The event witnessed presence of not only leading IT personals but also corporate guests from Telecom and Banking Industry. The chairperson HEC was also part of the event. The best part of event was the separate corner for bloggers with online laptops to blog and tweet the event live as it happened.
Find below, a pictorial peek of the event.
Murtaza is a Final year Computer Science student at FAST-NU (Karachi). He is also the Vice-Chairperson of the IEEE-NUCES Computer Society. He can be reached at murtaza [dot] fazal [at] gmail.com
Its been a long time coming but independent efforts by a group of volunteers have finally paid off to present a fully routable GPS map for Karachi available FREE to the general public. Ali Ahmed and his team of GPS enthusiasts at PKMaps has been doing a remarkable job updating and mapping the entire city of Karachi (& Pakistan) in full detail. Their latest release Karachi Map 0.85 has yet again built upon their great effort. Boasting n impressive stats of 9,500 POI, 36,000 roads (10,500 km), 2,500 addresses, 40 POI with contact numbers.
The zip files available for download on the site are custom made for Garmin GPS units. To install this map on your Garmin device you can either download the Mapsource version or copy the gmapsupp.img directly on your supplemental map file. If you have a non-Garmin device there are a few help files on the forums to help install the same Karachi map on alternate devices.
Generally all Pakistan wide maps are available for free but a more detailed Pro version can be accessed for free if you join the team of contributors helping them to either map or even correct and fix the existing map. The Pro version generally has quite a detailed index of house numbers and an elaborate POI index [Points of Interest].
Telenor has always focused on its brand’s presence whether its online or offline. To align their brand marketing with the growing trends, Telenor went on to launch their Weblounge Service first in the bloggers meet-up held in major cities in the second week of August. We had appreciated the initiative of Telenor Pakistan as it was the first of its kind to provided a platform for bloggers to interact and give their feedback on services being offered from Telenor. It was along this launch that Telenor Pakistan also announced a blogging competition for the interested bloggers. As is the case with new experiments, it takes some fine tuning to get to the objective.
The initial results of the blogging competition were received on 28th August, 18 days after the start of competition in which Telecompk.Net was ranked third. The email also stated that the competition will end in the last week of September.
During the Eid vacation, some bloggers discussed on the much awaited competition results on twitter and decided that the if Telenor fails to give the prize, the issue will be brought up on blogs.
Yesterday all the participating bloggers were informed that the competition has been extended for a month, now ending on 31st October and have also put a limit of 1000 referrers to qualify. However in order to encourage and appreciate the efforts of bloggers they are sending in gift hampers. Perhaps the low traffic during Ramadan and Eid could be the reason behind this.
Nevertheless, the change in competition rules has come as a surprise. But its not a big issue for those bloggers who blog with a purpose in mind. Prizes are nice but its more important to be a credible source of quality information. We at Telecompk.Net beleive that extending the date doesn’t mean a change in game plan. We think that this interesting experiment should be allowed to conclude in good faith and good spirits for all, not to be criticized with aggression like another breaking news blog did. Its always more important to talk about core issues rather than creating hype on non-issues.
Telecompk.Net has always provided a platform to share information. We welcome Telecom Pakistan to have their say with us.
Riding the social wave is a favorite for mobile phone companies. Warid’s Youth Blog Zones are interesting but I am not sure if blogging via phones will become popular or not. Perhaps a twitter application will make more sense here.
On a related note, looking at the page for Youth Blog Zone reminded me how companies make wrong use of the real estate on their website. Heavy focus is on ‘how’ and not enough on why is this service useful for me? For example, I don’t see any screen views or specific example of how this blog zone will help someone find something cool, get some piece of information or discover interesting content.
Waridtel now brings the concept of traditional blog websites to mobile phone in-order to create a unique experience for its customers. Now Warid subscribers can register to “Youth Blog Zone” and express their views on a common forum. Members of “Youth Blog Zone” can find out about latest gossip and happenings, keep track of fashion trends, get recent information about movies, music, sports, business, politics, entertainment & much more.
With this service, members of “blog zone” can post questions of their interest and can also leave opinions/comments on blogs.
The Way Forward!
Simply send “Youth” in an SMS to 1166 & get registered. Once you have registered for this service, you are eligible to initiate discussions and receive blog messages/thoughts from members of blog zone.