Telecom companies have started using Twitter and other social media platforms for effective customer service and brand promotion. The quality of how companies use these new media channels varies a lot. I wanted the readers to take a look at how customer service should be done - as shown by T-Mobile - and the mistakes that Mobilink and Ufone are making.
Djuice is known for appealing to youth. In a search for local talent, Djuice has sponsored a freestyle soccer contest in Pakistan. After the first rounds of competition in Islamabad, Karachi and Lahore, the finals are on 31st January in Karachi from 4 p.m. to 7 p.m. For more detail on “Red Bull Street Style!” see below and go to Djuice site. This will be fun!
Easypaisa’s success has not only being lauded nationally but like in the cross-post from the mmublog.org it is also being appreciated internationally. It is now being reviewed on CCN Edition along with other mobile banking initiatives. It mentions that EasyPaisa is the first venture in Pakistan to do this; 89 percent of Pakistan population is unbanked. It also indicates about the Easy Paisa plans to launch a Mobile Account service that features savings and withdrawals in near future.
Interesting presentation which talks about why smart phones are so important for marketers, what are the major areas of growth and how to target this group of early adopters.
We wish all stake holders of the Pakistan Telecom Industry a Very Happy New Year. At the beginning of December 2009 we started a poll about Your Favorite Cellular Operator – 2009 and with the end of 2009, the poll has closed.
We are here with the results of the poll where readers had to choose their favorite out of the five. From a total of 1060 votes Ufone stands out the most favorite and Warid being the second favorite with a difference of just 1%.
As the number of mobile applications increase its important for developers to understand the shifts in the mobile app development ecosystem. They need to know the best ways to capture value and to make money. Recently I came across a good presentation by VisionMobile called Mobile Mega Trends 2010, which among other things talks about the monetisation models and revenues. The first diagram from VisionMobile shows the 4 quadrants (device/cloud and pre/post-sales) which are important. The second diagram talks about the value and revenues in each quadrant. One of the key point is the value after sales which can come from inventory leasing, analytics, service distribution and service management.
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Easypaisa in its aim to target the unbanked population of Pakistan has come up with TVCs/Ads in regional languages. Earlier was this one in Sindhi, showing a son doing a domestic remittance from city and his mom receiving it instantly at hometown.
Telenor Group’s Indian mobile operation, Uninor, today announced the launch of its mobile services in seven Indian telecom circles, making it the largest single day launch in the telecom history. On the first day of service Uninor will cover a footprint of close to 600 million people. Its interesting to note the organizational mode and the marketing strategy.
Marketing Strategy
Uninor will leverage from Telenor Group’s established marketing and design framework. As in several other markets where the Telenor Group is present, the brand follows Telenor’s brand strategy, combining the global position of the Telenor Group with a distinct local identity. Uninor’s tagline is “Ab mera number hai” or “My time is now”, set to target the young and ambitious individuals.
Organizational Model
Uninor has established an organizational model, utilizing the unique extend of infrastructure sharing and large degree of outsourcing services available in India. With extensive use of outsourcing, Uninor has created a fast, flexible and efficient model for future growth. Jon Fredrik Baksaas said:
The Indian organizational model represents a new and innovative approach to setting up a light and cost-efficient telecom operation. I believe that Uninor’s organizational approach will make them faster and more agile than a traditional mobile operator.
The Uninor launch also represents the largest ever distribution at launch by any operator in India. From the start, Uninor will be retailed at over 210,000 points of sale through close to 1000 exclusive distributors in the seven circles. Uninor services will also be available in 17 exclusive company owned shops and 50 exclusive franchisee shops.
Great opportunity for racing fans in Pakistan – the Grand Finale of Pakistan Racer Hunt will be held on December 6th 2009 in Lahore. This is the very first time that any Motor Sport championship will be held in Pakistan. I hope the ’speed’ factor emphasized in this promotion will also make its way to the telecom networks and customer service.
On my way to Karachi, I got a chance to use internet on Wateen Kiosks set-up at Islamabad Airport. I would have really appreciated Wateen’s attempt to put on the complimentary kiosks for travelers and providing them services. But as I got over with my work and closed the browser, I saw something that can not be expected from a recognized broadband company while promoting their brand.
The story has been the same for many years. The surge in network activity at Eid time is accompanied by service issues. And recently some companies have withdraw certain popular packages, SMS in particular. My thinking is that if a company can’t offer these packages during the peak times, then don’t bother offering it at all. Otherwise it sounds like switch and bait and hurts the brand reputation. Read more »
Corporate customers are attractive to cellular companies for revenue and brand enhancement. In the past few years we have seen many deals between mobile network operators and educational institutions. This week Warid Telecom has signed a MoU with Punjab University for providing cellular and BlackBerry services. This is a significant business milestone for Warid as Punjab University is the largest university with a rich history an prestige.
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