Archive for the 'Competitive Trends' Category

Jazz – New Tag Line

Mobilink’s prepaid brand Jazz has come up with a new tag line. Earlier which was ‘No Samjhta‘ now is  ‘Apna Hai‘. The picture below taken from their website shows this.

jazzapnahai

So far it is just the change in the tag line, lets wait and see if Jazz comes up with more new things.

Jazz Reactivation Offer

mobilink-jazzMobilink Jazz has come up with another limited time reactivation offer. This time for those who have not used your Jazz connection since the 10th of February 2010.

In this offer after putting the Jazz SIM back and sending an SMS to 550, customer gets 50 free minutes. Everyone who has received the 50 free minutes can also get 300 more free minutes by recharging in each of the next three months.

Customers who have lost their SIMs can get new SIMs free of cost from their nearest Mobilink franchise or CC centers. Other service mechanics of the offer can be found here.

2010 Begins With Subscriber Drops – 95.4 Million

PTA yesterday released the subscriber numbers for January 2010. The year begins with a drop in overall subscriber base to 95.4 Million as compared to 97.6 Million at December end dropping the mobile density to 58.20%.

jan subThe operator suffering the most loss was Warid, losings 2.6 Million subscriber and making its market share 16.97% which was 19.4% in December 2009. Tough time for the new CEO.

All other operators showed some growth with Mobilink still leading the market and Telenor following it. As a result of drops in Warid, Ufone now ranks at third position.

With Telenor bringing innovations to the mobile banking and Mobilink also planning to penetrate with the same soon, the competition will definitely elevate as the year unfolds.

Jan Gro

China Mobile Makes Strategic Move For M-Commerce Services

It looks like e-wallets and mobile commerce are on top of agenda for large telecom companies. China Mobile agreed to buy 20 percent of Shanghai Pudong Development Bank for 39.8 billion renminbi ($5.8 billion) to expand its electronic payment business.
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TV Apps Copy iPhone Features

The success of iPhone has not only changed the way phone companies and handset makers operate but also impacted other media channels. For instance, companies are now racing to build marketplaces for TV programs that act much like iPhone apps, able to interact with social-networking services, play games, call up movies and other Web content—all using a remote control, rather than a computer equipped with browsers. With PTCL and Wateen in the smart TV game, its only a matter of time before we see more of this.

I previously wrote about some initial steps that Verizon took. with social apps as widgets. Yahoo was also an early contender with a technology for TV applications it calls widgets. The TV applications are designed to exploit new consumer electronics devices with Internet connections that are beginning to appear in homes in significant numbers. More from this article:

Vudu, a startup that offers a streaming movie service; DivX, known for a popular format for storing digital movies; Boxee Inc., which offers software that lets users view Internet content on TVs; Roku, which sells a set-top box for receiving Internet content; and Syabas Technology, which announced a set-top box at CES.

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Cellphones Let Shoppers Point, Click and Purchase

I came across an article in New York Times on advances in shopping technologies. The effort to turn people’s mobile phones into information displays and ordering devices is on. Here’s a quick list of the technologies you could see on a cell phone soon:

  • Scan and shop (various apps)
  • Presence (IBM)
  • Mobile Concierge (Cisco)
  • Mobile Loyalty Cards

Shoppers will soon be able to stand outside the designer Norma Kamali’s boutique in Manhattan, point a phone at merchandise in the window and buy it — even late at night when the store is closed. How? By using technologies such as ScanLife which allows customers to scan bar codes on merchandise. Other apps allow users to do perform product search and price comparison through barcodes.

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Meeting Easypaisa Mobile Account

maA ‘Meet the Product’ bloggers session was arranged for the launch of Easypaisa Mobile Account yesterday evening. Around 30 bloggers from different arenas attended the event. The session was so full of energy that it not only remained meeting the Mobile Account but exploring its features, its reach to the unbanked and discussing the unmatched success of easypaisa in just four months from its launch.

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Telecom Grads – All job options have dried up? Think Again!

Guest post by Ali Abbas

sign_home1It has been a long time since I have blogged which happened due to a number of factors and the most contributing one was lack of time! Well guess what? I am finally back and it is no surprise that the Telecom – Student scenario is still at the exact same spot where I left it. Upcoming telecommunication graduates are all worried and tensed biting nails and spending all their time in cursing the world for being so mean and not generating enough job opportunities! Yesterday I met a university junior after a long time and all he could talk about was the troubling thought of job shortage in Pakistan and complaining about all the options being “saturated” and dried up.

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Mobile Money Round Up – MWC 2010

Mobile World Congress, the world’s biggest event for all things mobile lasted for three days from 15-18 February. Apart from developments in applications, new OSs, smartphones debut, alliance formations and much more, the 2010 also event featured two full days of mobile money.

Earlier the mobile money was limited to just a few hours side session, but with the growing global focus on mobile banking, this year it comes bigger.  Paul Leishman from GSMA’s mmublog shares his review of the event.

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Get Golden Numbers Free from Telenor Weblounge

Telenor Weblounge provides a self-service online tool that allows users to sign up for (or port your number to) Telenor services and get a golden number free with it. The wizard based system walks you through 5 steps as shown below – at the 4th step, you can search through available numbers and select one. This is Telenor’s answer to Zong’s Book your Number online. Overall the features and service offered by Telenor Weblounge are comprehensive and the wizard based approach makes it easy to sign up.

golden-number-telenor-weblounge2

Online self-service is the wave of the future and this is the right solution for net savvy customers who want to control their accounts and services from their home or work.

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Want to Switch Service To Warid? Call the 24×7 Helpline.

Many people think that mobile number portability process is hard and cumbersome. Not any more. To persuade subscribers to switch over, Warid has launched a special 24×7 helpline 321-321-321-1. Other network users can dial this number and they will be provided thorough personalized consultancy and support regarding the process of porting-in, its prerequisites and details of packages and tariffs, along with special MNP offerings. Upon successful verifications the customer will be contacted by Warid representative for documentation processing and a new SIM for just Rs. 50 having balance of Rs. 65 will be provided to the customer in 4 days.

Mobilink Hopes to Increase Data Service Usage Through Jazz News Watch

jazz-newsJazz News Watch is an interesting way of providing news clips to Mobilink customer’s phones.  Jazz News Watch is a MMS based news alert service where subscribers of this service receive headline news clips from their subscribed TV channel every 4 hours as seen on the TV screen. So you get one MMS for every channel that you subscribe to – you will pay for all these MMS at Rs. 6 + tax per message. Jazz News Watch is a subscription based service and users can subscribe to this service against a fixed monthly fee.

This is one of the examples of providing fresh content via data services which can help uplift the ARPU for telecom companies.

Compatible with most MMS enabled handsets, Jazz News Watch is available for both Indigo & Jazz subscribers. Currently, Jazz News Watch is offering three news channels for subscription i.e. EXPRESS 24/7, EXPRESS NEWS, and SAMAA TV and more channels are yet to come. Monthly subscription for each news channel is Rs. 30 +Tax.

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