I thought the term ‘Sim Jagao’ was an interesting marketing phrase to ask people to start using Warid’s prepaid SIM again. I have noticed a number of such offers from all the mobile operators. Mobile number portability is one of the reason. Today it is easy for a customer to switch service. This ‘churn’ is an issue for the companies. My advice: pay attention to customer service and customers are more likely to stay with you.
This offer is for Warid prepaid customers who have not used their SIMS Since January 01, 2010. All such customers upon reactivating their SIMS will immediately get Rs.30 in their accounts as free activation balance. And not only this, they can also get free balance equal to 50% of their first recharge for three months. Another exciting feature is that the customer can enjoy facility of two numbers in their F&F list, one of Warid and one of any other network with the charges as low as Rs. 1 + Tax/min. This offer is valid till 15th June 2010.
Mobilink’s prepaid brand Jazz has come up with a new tag line. Earlier which was ‘No Samjhta‘ now is ‘Apna Hai‘. The picture below taken from their website shows this.
So far it is just the change in the tag line, lets wait and see if Jazz comes up with more new things.
Telenor Pakistan has launched the ‘Karo Mumkin’ campaign with the aim to position itself as a leader in innovation, and provide the people of Pakistan with a platform for inspiration and realization of possibilities. The campaign is designed to showcase the vision of Telenor Pakistan which seeks to explore new business opportunities in telecommunications, financial services and media. The occasion also marks Telenor Pakistan’s 5th anniversary.
We have been hearing about Warid’s merger/stake sold-out recently. But with every such news, no matter if its been quoted by local and international newspapers, Warid has officially denied it. On the other hand I have observed not significant but a little less boost in its marketing practice.
Djuice is known for appealing to youth. In a search for local talent, Djuice has sponsored a freestyle soccer contest in Pakistan. After the first rounds of competition in Islamabad, Karachi and Lahore, the finals are on 31st January in Karachi from 4 p.m. to 7 p.m. For more detail on “Red Bull Street Style!” see below and go to Djuice site. This will be fun!
In the process of making its image better PTCL’s “ek tar faiday beshumar” is by far the most vibrant commercial coming from them. Hear it on radio or watch it on TV, its the best at both. Take a look at it yourself.
PTCL – feel the difference
I beleive such advertisements backed by service quality will definilty make the difference felt, create value for the customers and capture the value in return.
Mobile services are fast becoming popular for a number of consumer-facing product and service companies. I came across a good post / reference for business strategists and marketers who want to justify a budget for mobile applications, services and campaigns. When it comes to Return on Investment, there are a few things which one should remember:
Interesting presentation which talks about why smart phones are so important for marketers, what are the major areas of growth and how to target this group of early adopters.
Telecos always try to make place at recreational avenues to leave an impact. Mobilink Jazz has recenlty done the same by becoming the mobile partner for the latest cine hit Avatar. In the past, Mobilink has also paired with some greatest hits like “Casino Royale, Spiderman 3, Mission Impossible 3, The Incredible Hulk, Kung Fu Panda, Indiana Jones, Wanted and The Mummy in association with Box Office.
“My message to you all is of hope, courage and confidence. Let us mobilize all our resources in a systematic and organized way and tackle the grave issues that confront us with grim determination and discipline worthy of a great nation.” This message of our great leader to the nation is as valid today as it was on October 24, 1947.
Thanks to Mobilink for providing this message. To view TVC and download exclusive wall papers, please visit www.mobilinkgsm.com/jinnah.
Easypaisa in its aim to target the unbanked population of Pakistan has come up with TVCs/Ads in regional languages. Earlier was this one in Sindhi, showing a son doing a domestic remittance from city and his mom receiving it instantly at hometown.
Great opportunity for racing fans in Pakistan – the Grand Finale of Pakistan Racer Hunt will be held on December 6th 2009 in Lahore. This is the very first time that any Motor Sport championship will be held in Pakistan. I hope the ’speed’ factor emphasized in this promotion will also make its way to the telecom networks and customer service.
I thought the term ‘Sim Jagao’ was an interesting marketing phrase to ask people to start using Warid’s prepaid SIM again. I have noticed a number of such offers from all the mobile operators. Mobile number portability is one of the reason. Today it is easy for a customer to switch service. This ‘churn’ is an issue for the companies. My advice: pay attention to customer service and customers are more likely to stay with you.
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