Jazz News Watch is an interesting way of providing news clips to Mobilink customer’s phones. Jazz News Watch is a MMS based news alert service where subscribers of this service receive headline news clips from their subscribed TV channel every 4 hours as seen on the TV screen. So you get one MMS for every channel that you subscribe to – you will pay for all these MMS at Rs. 6 + tax per message. Jazz News Watch is a subscription based service and users can subscribe to this service against a fixed monthly fee.
This is one of the examples of providing fresh content via data services which can help uplift the ARPU for telecom companies.
Compatible with most MMS enabled handsets, Jazz News Watch is available for both Indigo & Jazz subscribers. Currently, Jazz News Watch is offering three news channels for subscription i.e. EXPRESS 24/7, EXPRESS NEWS, and SAMAA TV and more channels are yet to come. Monthly subscription for each news channel is Rs. 30 +Tax.
Djuice is known for appealing to youth. In a search for local talent, Djuice has sponsored a freestyle soccer contest in Pakistan. After the first rounds of competition in Islamabad, Karachi and Lahore, the finals are on 31st January in Karachi from 4 p.m. to 7 p.m. For more detail on “Red Bull Street Style!” see below and go to Djuice site. This will be fun!
Interesting presentation which talks about why smart phones are so important for marketers, what are the major areas of growth and how to target this group of early adopters.
“My message to you all is of hope, courage and confidence. Let us mobilize all our resources in a systematic and organized way and tackle the grave issues that confront us with grim determination and discipline worthy of a great nation.” This message of our great leader to the nation is as valid today as it was on October 24, 1947.
Thanks to Mobilink for providing this message. To view TVC and download exclusive wall papers, please visit www.mobilinkgsm.com/jinnah.
Great opportunity for racing fans in Pakistan – the Grand Finale of Pakistan Racer Hunt will be held on December 6th 2009 in Lahore. This is the very first time that any Motor Sport championship will be held in Pakistan. I hope the ’speed’ factor emphasized in this promotion will also make its way to the telecom networks and customer service.
As is often with new technologies, it takes a while before new technologies settle in and consumers get comfortable with it. Mobile ads are no different. According a recent survey on US consumer’s preferences about mobile ads, four in 10 consumers don’t want to see ads on their phones. The other six are ok with ads on their mobile phones.
Rihanna, international superstar, will showcase new material from her highly-anticipated forthcoming album Rated R exclusively to a Nokia audience via a globally streamed live performance on November 16th 2009. The album’s ‘Social Media Launch’ event in partnership with Nokia will preview tracks from Rated R – set for a November 23rd release worldwide – performed live from a secret London location.
Just a decade ago, traditional media such as print, radio and tv dominated the marketing budgets. Today its a completely different world: two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time, according to a recently released report by Nielesen Media. With the rise of online media (Internet) and in particular the user generated social media (blogs, Twitter, Facebook) there has been a clear shift in the way marketing messages are created and consumed. Smart companies now pay equal attention to social media as they do to other methods of communications and marketing. In case of telcos in Pakistan we have recently seen Telenor embracing social media to engage its customers and to create buzz through bloggers. This post is a review of Telenor Pakistan’s efforts to promote its brand using social media.
HTC used to take the backstage as its phones were marketed by US carriers. Google’s G1 and G2 are examples of HTC hits. Now HTC has started advertising its brand by launching a simple but powerful campaign. What do you think?
One of the early complaints about iPhone have been the missing multimedia messaging (MMS) feature. It took about 2 years to roll MMS out and one of the reason is said that AT&T was not ready to support that level of network traffic. Apple had to provide the software to support MMS as well. Well, now that MMS has been officially released worldwide, what does it tell the usage of MMS and the traffic tell us?
One of the interesting thing is that MMS as a general feature has been slow to take off. We discussed it here. Now that iPhone has support for MMS, there is additional info about the reasons and the problems associated with MMS. Cost and interoperability are two major factors. With AT&T, the price for messaging is included in the SMS messaging plans so its not a big deal. Interoperability and reliability of sending/receiving messages remains a concern.
Personally, I have been facing issues with sending messages on AT&T network after the MMS roll out. Even plain SMS messages have been failing and that almost never happened before. Here’s a quote from Computer World.
In 2008, MMS made up just 2.5 percent of all messages sent from phones worldwide, meaning about 97.5 percent were SMS text messages, according to ABI Research. ABI expects the MMS share to grow to just 4.5 percent by 2014.
Given the amount of data that iPhone fans are already using on AT&T’s network for Web browsing, video, e-mail and social networking, it would take quite a popularity breakthrough for MMS to drag down the infrastructure through sheer traffic, analysts said. However, the carrier’s fears in one respect may have been justified, said ABI analyst Dan Shey.
Several factors have dampened the popularity of MMS, according to analysts and industry observers. A big one is that the messages still don’t always get through.
Well, among all the recent upgrade to iPhone software, my favorite remains cut and paste its nice to get multi media messaging – let’s see when it actually works!
Have a great idea and the credentials to get it done but need resources or partnership with a large organization? Here’s an offer which may help. As part of a program called TechQuest, Alcatel-Lucent is seeking applications from wireless / mobile technology experts for applications in the areas of public safety, entertainment, eHealthcare and eLearning. This program, TechQuest, is a match maker between companies and innovators. This program is managed by an organization called MTBC in Dallas-Fort Worth, Texas. It is a good model for telecom companies to attract expert innovators and researchers. Here’s how the program works:
Through TechQuest, small tech companies, university researchers, and industry technologists, the Innovation Providers, have an opportunity to present their technology-based ideas and business plans to a major company, an Innovation Seeker, from the Dallas/Ft.Worth area. Those connections may result in technology licensing, funding, a customer/supplier relationship or a strategic partnership.
Here’s the information about this TechQuest program from Alcatel-Lucent. More information about the process and other TechQuest programs is provided at the MTBC site. Note that the Innovation Providers don’t have to be from Dallas area.
Problem Statement
The bandwidth of mobile uplinks and downlinks as well as data latency parameters promise to be much improved over currently available 3G services with the advent of LTE and 4G wireless broadband technologies. Alcatel-Lucent is seeking applications and services that will benefit from this improved connectivity especially in these key areas:
Public Safety
Media and Entertainment
eHealthcare
eLearning
Background Information:
Long Term Evolution (LTE) and Fourth Generation wireless networks (4G) will provide much higher data rates for mobile devices and applications than existing solutions. The LTE specification is defined and telecommunications equipment vendors are already executing contracts with carriers to deploy LTE gear. The definition of 4G is a bit more nebulous as standards are still being defined; however 4G has objectives of 100Mbits/s bandwidth between any two points in the world (although much higher rates have been lab tested) and support of IPv6.
Considering the popularity of Motor Sports amongst the youth, Warid’s Glow brand has scored points by sponsoring a racing event called Pakistan Racer Hunt. This is a smart campaign by Warid to attract attention, create buzz and engage their target audience: affluent youths. Click below to see a higher resolution ad.
Pakistan Racer Hunt is an event where teams from Lahore, Karachi and Islamabad will be competing with each other to win the Go-Kart race. People from the three cities will be short listed through a theory and practical test and then would compete for the Grand Finale to be held in Lahore. To participate in the event one needs to buy an Entry Pack worth Rs 2,999 (that will only be available at Warid Business Centres and at Espresso Cafes). GLOW is the main sponsor of the event whereas it is co-sponsored by Bank Alfallah.
Jazz News Watch is an interesting way of providing news clips to Mobilink customer’s phones. Jazz News Watch is a MMS based news alert service where subscribers of this service receive headline news clips from their subscribed TV channel every 4 hours as seen on the TV screen. So you get one MMS for every channel that you subscribe to – you will pay for all these MMS at Rs. 6 + tax per message. Jazz News Watch is a subscription based service and users can subscribe to this service against a fixed monthly fee.
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