Archive for the 'video conferencing' Category

Future Of Mobile Advertising: Interview With InMobi CEO

Published by Babar Bhatti on October 7, 2009 under Business, Digital Convergence, Emerging Markets Telecom, Entrepreneurship, M-Commerce, Marketing, Mobile Advertising, Mobile Applications, Mobile Phones, Mobile Web, SMS, Social Networks, Trend Watch, video conferencing

InMobi is a fast growing global mobile advertisement network. InMobi has been a sponsor to Telecompk.net for a while and we had the chance to sit with InMobi CEO and ask a few questions about the future of mobile advertising and opportunities in this exciting space.

How is InMobi different from its competitors?
Naveen TewariInstead of focusing on being different we’d much rather focus on doing things better. What has helped us grow to this point is our focus on solving real customer needs and our value proposition to our partners. InMobi has consistently focused on providing higher quality and monetization levels for our publishers and greater return-on-investment (ROI) for advertisers, many of whom are trying the mobile internet medium for the first time, or for the first time in our region.

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Is Personal Telepresence About To Become Mainstream and Affordable?

Published by Babar Bhatti on August 9, 2009 under Broadband Internet, Business, ICT, Telecommunications, video conferencing

Telepresence is an area poised for growth as it helps companies achieve more productivity and improves communication. Now only if most of us could actually afford telepresence, mainstream adoption will become more common. Cisco has been the leader in the area of high-end telepresence. Recently Cisco announced a personal Cisco® TelePresence system for use in individual offices (list price around $34K) and a large Cisco TelePresence room ideal for group training and cross-functional team meetings. A few upcoming companies are also competing to bring affordable telepresence to desktops using regular broadband, making it attractive to small and medium sized enterprises. Vidyo is one of those and I have seen their product perform quite well on PCs. Google uses it for video chat for GTalk. Vidyo solution is in the range of $10-15K, depending on the setup.

Vidyo Conferencing (see a paper from Frost & Sullivan) takes advantage of the most recent enhancement to the H.264 standard for video compression – Scalable Video Coding (SVC) – resulting in the industry’s best error resiliency enabling reliable HD video communication over the public Internet. The VidyoRouter™ architecture eliminates the expensive, performance degrading, transcoding MCU found in legacy systems, and instead provides high quality, natural communication experiences with PSTN equivalent latency.

H.264 SVC standards are still evolving. Where there is agreement on coding/decoding, the actual transmission of H.264 SVC frames is still under development within the ITU. Video conferencing vendors including Radvision and Vidyo (and their partners) have already introduced H.264 SVC solutions, but until final standards are established, interoperability among different H.264 SVC solutions isn’t possible