You Don’t Need to Get a Phone. You Need a Phone That Gets You.

HTC used to take the backstage as its phones were marketed by US carriers. Google’s G1 and G2 are examples of HTC hits. Now HTC has started advertising its brand by launching a simple but powerful campaign. What do you think?

HTC To Launch New Google Phones

HTC announced that it will launch 3 new Android based phones this year. HTC is the world’s largest maker of phones using Microsoft’s operating system in terms of shipments. In 2009 HTC plans to launch about 20 models of smartphones, including the Android phones.

In the fourth quarter, world-wide smartphone sales grew 3.7% from a year earlier to 38.1 million units, research firm Gartner said earlier this month. HTC’s market share rose to 4.3% in the three months ending Dec. 31 from 3.7% a year earlier, the report said.

HTC will focus on the Chinese market this year, HTC Chief Executive Mr. Chou said, adding that the company maintains its 2009 revenue growth forecast of 10% to 20%. China accounts for around 5% of its total revenue, Mr. Chou said. “This is an important year for our entry into China, especially with China’s release of [3G mobile phone] licenses,” he said.

HTC Bets Simpler Phones Will Prove Popular

Taiwanese mobile maker HTC has introduced some neat models with a nice interface. It has a loyal following all over the world including Pakistan. In the video below, HTC’s John Wang demonstrates some of the latest features of his company’s latest mobile phone.

HTC in Lahore

As mentioned in the comments to my last post about smart phones, HTC is on a roll, drawing great reviews in Europe and Asia. This picture is of a poster of TyTN II,  from Hafiz Center, Lahore.

G1 From Google And HTC Is Here

G1 was introduced officially in the US today and it made headlines everywhere. Some cool features are shown below. It will be available through T-Mobile next month. For $179 (and 2-year contract) it is a sweet deal. As I said before this year has been great for smart phone consumers with more choices than ever. Blackberry touch phone is next in line. A more hands-on review of G1 will come soon.

HTC Touch HD – An iPhone Nemesis?

This is getting really interesting; a new rumored device from HTC has now been surfaced out of no-where code-named HTC TOUCH HD. It looks like HTC is now going full device touch screen with the amazing screen size of 4 inches & astounding resolution of WVGA (800X480).

The HTC Touch HD is all poised to be the ultimate device in the much hyped TOUCH phone segment with all the making of the real I-Phone killer. The phone is rumored to be based on Microsoft Windows Mobile 6.1 Professional & will be running HTC Touch Flo 3D (just like Touch Diamond).

Below is some known specification highlights of HTC TOUCH HD, meanwhile the Touch HD is said to be due in Christmas means we can expect its announcement really soon. Read on for specifications.

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HTC Touch Diamond Review

The first one of the two anticipated touch phones from HTC to be introduced this year is almost ready for prime time. The usual reviewers from WSJ and other media have played with it and written reviews. The HTC touch diamond phone has its own software running on top of windows mobile OS and so the interface hides most of the windows menus. According to this review HTC has made a good attempt of improving windows usability items but it falls short in comparison to iPhone, its main competitor. Ultimately the buyers will decide when the phone is in the market. This is at a time when growth in smart-phone sales has slowed, hurt by the weakening economy and slowing consumer demand.

Taiwan-based HTC started out in 1998 as a maker and designer of mobile devices for other companies. A year ago, HTC launched the first device under its own name in the U.S., and now, Sprint, AT&T and T-Mobile sell HTC-branded devices. The Diamond incorporates HTC software, as well as software from Sprint, MobiTV, TeleNav and others. But it isn’t a stretch to imagine HTC trying to create a fully end-to-end model (hardware and all software) in the future.

The Diamond has a touch screen, but it’s smaller than Apple’s iPhone — 2.8 versus 3.5 inches. This screen lacks the iPhone’s multitouch functionality, and its smaller size robs space used for touch gestures like flicking or scrolling with a finger. Yet like the iPhone, it relies solely on an on-screen keyboard for all text entries. Even with the Diamond’s stylus, the keyboard felt small and cramped. Using just your fingertips was next to impossible.

Despite its handsome TouchFLO 3D software and animated icons like photos that flip from one to the next with a flick of finger, this device failed to disguise the frustrating interface of Windows Mobile often enough for my taste.

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